1. Hosting a Special Contest
The best thing that can be done is to host a contest and win one of the giveaways or even some kind of a discount that can make the people talk about your brand. But the most enticing thing about it is that everyone likes to win free stuff.
When a contest is posted it will inevitably create an interaction with the post in terms of feedbacks like comments, shares, and likes. In the case of most of the social platforms, this kind of engagement translates into higher reach for the post. Moreover, a contest can be created that will involve the followers who are going to share the brand content by using a hashtag for the contest and tagging the brand. This will expose the services and products to the audiences of the fans.
Inspiration for the contest can be created that will provide suggestions for a social contest for all the platforms that are customized to the products and services.
2. Investment in Paid Ads
A paid social ad campaign has got incredible reach and one can achieve that on a very low budget. 33% of the total number of users spend their online time on social media platforms. Paid ads are an incredible way to know the fact that you are reaching the users.
96% of the online users spend their time on Facebook and it is one of those valuable marketing platforms where one can spend. The highest impact is made by videos in terms of the type of media used. Furthermore, it gives a higher organic reach in the current algorithm of Facebook. According to 64% of the consumers, a video that is watched on Facebook inspires more and more purchases made by them. One has to learn more about the uses of paid ads on every social platform for specific goals.
3. Working with the influencers
An influencer in social media is a person who has got a large social following that is considered generally as an expert in a particular niche industry. Because of this reason, the opinions made by them about the products and services are related to the particular niche and it carries a lot of weight. The idea that lies behind influencer marketing is that the influencers agree to share and review the product with their followers and gives you instant exposure to a huge number of new audiences. Considering some of the cases, the influencers are going to willingly do this entirely for free. Nevertheless, in the majority of the cases, the payments are received from the brands for the overall exposure.
4. Keeping it Very Social
While somebody is designing their holiday campaigns one must not forget the fact that social media is very much supposed to be SOCIAL by every means. This means that one has to maintain a consistent and positive brand personality and must share posts that are pretty much interesting to the followers. This also means that creating opportunities and also responding to them for any kind of engagement that is authentic and this can be done by taking enough time to respond to all the questions and comments and most certainly the direct messages.
Nevertheless, if it comes down to discounts or sales one must not shy away from posting all those stuff because it may feel impersonal and sales. A staggering 72% of all the consumers have said that they want all the brands to share the sales and discounts on social media platforms.
5. Power of Email
We all know that most of the time the inboxes are inundated and many of the time it feels like that the efforts for creating a news letter that is filled with content or sales promotion go down the drain. Though, one must always remember the fact that if somebody has provided you with their email address willingly one can rest assured they are going to expect you to use that. This means that they are in want of your content. According to researches, 86% of the entire number of consumers says that they are most likely to receive promotional emails at least every month from the various companies they are doing their businesses with.
One must also consider the fact that the traffic from the campaigns of email marketing has got an average conversion rate that amounts to 4.29% in comparison to the direct traffic that stands at 2.93% and the socials stand at 1.81%. One must take some time to craft one of those festive emails that showcase the promotions, sales, and best-sellers and must watch out for the results that can boost the bottom line. Furthermore, one can include the social icons in the mail and this can even drive the readers to the social sites and help them in joining the conversations and participating in the contests.
6. Sharing a Press Release
If somebody is looking for the biggest exposure on the hottest products for promotions and holiday sales, one can write a press release. An online campaign by PR media makes things very affordable and simple as there are a variety of packages that are available to meet the needs of distribution.
Once the publishing of the press release is done, the press release report of the online PR media can be used to choose the media site that has picked up the news. It preferably has to be the one that is followed and cared for by the audience. The link has to be grabbed to the published release and then continue to write the post that is going to generate excitement about the press release and explain to them how it is going to impact the audience.
The social media is a very powerful platform that can engage the current followers and also has got the potential to reach a bigger audience. A variety of strategies can be used that includes emails, press releases, and also social media marketing that makes it even easier to share the deals everywhere and can also boost holiday sales. It will provide enough information to make the biggest impact with your social media and also the press release.
