Brands are in search of the audience as they are the guaranteed takers for the news that is dished out. This news can be found in various places like in search engines, social media, and even in the company’s business website. To cover almost all the bases, the release has to be precisely sent to public websites as well as traditional journalists.
The release is sent to proper channels from the newsroom of the company website. These are then distributed to various social channels like Facebook, Twitter, and LinkedIn. The process is further sped up by distributing the release to the board of directors, as well as executives and employees. The chain of Press Release Services further consists of influencers, journalists, analysts, and investors who play a vital role.
Advantages of Press Release
Distribution happens to be the key in a press release as more and more people will come to know about the business. The brand name gains its objectives through a concerted effort through press coverage. Information related to the brand helps in building the awareness that can prove to be beneficial in the long-run as it is the most trustworthy services.
• Proper Boost to SEO
Google searches have reached a pinnacle as it is regularly crossing the 3 billion mark daily. SEO tactics are implemented as part of the marketing strategy as the top spot can be fetched easily. The clients and customers can fetch pertinent information related to the company and its services by searching online. There is an added advantage of a backlink as other websites can boost visibility. There are also further chances that it is going to be covered by large publication houses.
• Drive Foot Traffic Locally
Services associated with a press release can bring in the people through the door if it is a local business. The success of the release can be measured effectively with the number of footfalls.
• More Sales
More sales are generated through press releases during the launch of an exclusive line or a new product. Stocks help in making more revenue as the interests are drummed up.
Distributing Press Release
• Finding Out Journalists
The news has to be shared and it has to be heard by everybody. The press release service has to be crafted in such a way that the pitch reaches specific people. Similar topics are covered by niche journalists and the work is cut out to find those. Depending upon the budget, the media database can help in fetching in reporters and journalists who have written on similar topics.
• Contact Information
The publication sites have an umpteenth number of author bios. This is a good place to fetch in the contact details of the journalists. A lot of digging and searching in Google goes into it. Depending upon the budget, one can scroll through media databases to search for contacts. Professional contacts can be easily discovered from sites like LinkedIn. A huge chunk of journalists almost about 46 % of them receives pitches on Twitter.
• Killer Pitch
The most effective way to send a press release is through email. The email pitches account for 92% of the entire pitches made to journalists. The pitch has to be brief and crafted crisply to grab the attention of the journalists. The purpose of the email as well as the reason for covering it in the publication has to be specific. A direct question has to be put forward to the journalist and some additional information is also provided along with it. The pitch has to be personalized to build a relationship with the reporter.
• Catchy Subject Line
The pitch has to be short and brief and also it has to be unique and super-specific. Unique research data are also provided to the journalists as it will provide exclusivity.
• Timing
The pitch for the online press release has to be send at the nick of time as it enhances the chances for success. The proper day of the week has to be chosen as there can be a lull in as far as pick up rates are concerned. On specific days in the week, more coverage is landed and prove to be beneficial.
• Follow-Up
There is a conflict of opinion while talking about follow-up. The journalists can be contacted by tweaking the pitch slightly.
