Press releases are an essential communication tool that has now found its way into marketing campaigns. Due to its affordability and advertisement-like results, PRs or press releases have become an integral part of any marketing campaign and are used as a strong promotional tool. You may ask what is a press release and if it is that effective why does none else use it? Well, the answer is a press release is a text-based announcement that tells the story of an achievement or event. To answer the second question, every major brand online and marketing company has been using PRs to create a strong communication, reputation, and credibility for their brands, you just have not realized it yet.
So does a press release website work wonders and you can actually boost your business with it? The simple answer is yes. Let’s get into the details so you can develop a better understanding.
What is a Press Release?
A press release is a text-based document that is directly sent to the media along with being published on a brand's website online. These are announcements that are used to keep the media channels and target audience informed about the recent important achievements and events of the company.
What Does a Press Release Announce?
A PR can announce anything that is of great significance to the company. These announcements can be on various things including new product or service launches, awards won by the company, recent changes in the management positions, sales figures, an event hosted by the company, etc. Press releases are also great communication tools that pose significant importance in times of crisis. A PR lets the brand change and control the narrative by establishing a clear communication bridge between the stakeholders, themselves, and the media.
How Should a Press Release be Written?
A PR is a formal announcement that brands make so it has a very distinctive format and style of writing. They also require certain standards to be valid to be published. The language of PR content should be concise, clear, and to the point. The content should also be free of any grammatical error and the sentences must be short and simple so that it is easy to understand. There is no place for any complex term exclusive to the industry or any kind of industry jargon in a press release. In today's world, what is most important is that the PR must be heavily optimized for the SERP or Search Engine Results Page.
How Can Press Releases to Boost Business Online?
Brand Positioning:
As mentioned above, press releases share recent newsworthy happenings and updates with the media and the target audience. When these people frequently read about what initiatives your brands are taking, they tend to consider your brand to be one of a kind. Gradually they build trust in your brand which dares a lot of attention and puts the spotlight on the reasons why they should choose your brand above others. If you look at all the big brands that are ruling the market currently, one of the major reasons behind their success is that they have enough information out in the public. So PRs help you send a clear message of brand positioning.
Instant Exposure:
The real success of a press release does not only depend on how well-written it is but also depends on how strongly and cleverly it was distributed. Having a strong distribution channel helps a lot, especially in being featured in top-rated media and news outlets. If your PRs are getting regularly picked up by these journalists and being published, you are getting a pre-established and authentic audience. This also gives the brand the immediate exposure that it needs for launching something or holding a big event.
SEO Rank Improvements:
As discussed previously, press releases that are well-optimized help with the brand's ranking on SERP. The better these rankings are when people search for any query, the better visibility the brand will have. SEO or Search Engine Optimization works with results being popped up on search engine pages when someone puts a query. The higher your brand's name would be on these rankings, the more web traffic you will have which can turn into potential sales. In today's world of the internet, SEO is king, and press releases can be a great way to improve the brand's rank on the SERP. The rule is to put relevant and trendy keywords on the title, summary, and body of the PR content and make sure the first 100 words are also well-optimized. It helps the indexes match the query to the keyword and bring the content up on the result page.
Increased Web Traffic:
With an improved SEO comes increased website traffic. The more improved the SEO ranks would be, the more people will read the PR content and the more people will be aware of what kind of brand you are and what services or products you provide. To get more details of your brand, people will go to the website, hence increasing the website traffic that can very soon turn into potential customers and sales.
Affordability of a Press Release:
Press releases provide similar benefits to other marketing campaigns but the cost of publishing a PR is significantly less. Even if you do not know how to write one and you do not have a distribution network, the cost will still be less. You can get very reasonable press release writing and distribution services online easily which you can use in your marketing campaign, cutting down the cost, yet still receiving the same benefits. The magic of PRs is very visible once you start publishing them frequently.
Other than these, press releases also help brands establish a strong relationship with the media, and improve brand awareness, credibility, and reputation online. So start today and witness the gradual growth of your brand online.
