Business owners and marketers are well aware of the benefits of a press release for the growth of a business. But do you know what makes it so beneficial? It is SEO optimization. Search engine optimization helps the PR content appear more successfully while gathering exposure for the businesses. A press release without SEO is unable to meet the client's requirements as it fails to meet its goal purpose. If you are a business owner, marketer, or even a press release writer, here’s everything you need to know about SEO.
What is the Difference Between SEO PR and Traditional PRs?
Traditional Press Release and SEO Press Release both are utilized as marketing content to offer the businesses more exposure along a potential customer base. However, SEO PRs contain more marketing value and relevance in the modern competitive market. The primary objective of an SEO-optimized PR is to boost the business’s ranking on the search engine result page (SERP) for quick and smooth growth. It does not only improve the online presence and visibility but also brings more web traffic and online engagement.
SEO PRs are the measurable and data-driven form of PR whose performance can be analyzed and measured via SEO audit. For instance, the Domain Authority or DA score of a website helps to determine how legitimate the website is. SEO PRs help to improve the DA score that enables more traction and increase the opportunity of making positive brand awareness. There are many other attributes that can be measured through an SEO PR such as media exposure, awareness impact, and conversion rates. It also helps to create credibility online very quickly while garnering attention from journalists and reporters from your niche industry.
Research shows that Google on average faces over 3.5 billion searches with more than three billion pieces of content getting published and distributed per day. With such a huge area to cover, content like a press release can easily get lost in the clutter of information. That is why SEO PRs are recommended for every business which can hold its online presence with a longer impact. It increases the chance of getting potential customers as well as investors interested in the business.
How to Write a Proper SEO Press Release?
Search Engine Optimization is rocket science and everyone avail of its benefits by incorporating it properly in the content. 72% of the total business owners and marketers believe that content creation is one of the most important aspects of every business’s growth and a Press release is one of the greatest among them. What make it even greater are the SEO practices.
Incorporating SEO in your content might seem like an easy job but only professional agencies are capable of doing it with accuracy and maximum efficiency. Hiring a professional PR agency is always the most convenient option as the agency performs the entire task from writing, optimization, and distribution of it. However, if you are unable to find a suitable website for the task, you can try an individual approach.
1. Fix Your Angle
Readers and potential customers are not interested to know whether you are working for years or your business has just emerged. However, if there is any product or service that can help them in solving some problem; you are able to garner a lot of attention. Before incorporating any keyword, decide your angle and approach to the content.
2. Churn Out the Exact Keywords
There might be 80% of potential readers in the market and none of them are able to read your content. It is due to the lack of relevant keywords. Think from the perspective of the reader and find what they are looking for and with which keywords. Utilize those keywords in order to appear more successively with every search result.
3. Use the Keywords and Deep Links
Link the keywords and relevant phrases on the content that can guide the interested visitors through your business website. Make sure to guide them to not only your landing page but also other relevant pages that can help the visitors initiate their purchasing activities.
4. Multimedia
While SEO is typically based on keywords, multimedia attachments like infographic images, audio, and video can be utilized too for optimization. It offers an ample amount of visual support along with more engagement that eventually solves the purpose of SEO. Modern-day PRs come with the facility of adding up to 5 multimedia attachments.
There are many other practices of SEO that can make your press release even more effective for your business. However, it is better to hire an agency for the task rather than doing everything yourself as you have a business to run other than the campaigns. Choose what is best for your business and witness the change in exposure within a short period.
