Press releases are the best way to get intensive media coverage. A press release should be written following some standardized rules. One of the most important factors in a PR is its last paragraph, which is called a boilerplate copy. It is used to give the readers an idea about the company, its products or services, and what it does. The contact information of the company is also given in this paragraph. The whole purpose of the PR will fail if your boilerplate is not up to the mark. However, at first you should go through all sorts of powerful tips to write a boilerplate for a press release to serve your business goal.
Check all the do’s and don’ts for boilerplate writing:
Do’s !
Here are some tips to write a boilerplate for a press release that will give your PR a professional look and ensure its success:
1. Research
To write the ideal boilerplate about the company, make sure to research all its background details. Go through their previously released written content to gather your data. Always collect your information from the latest content. That way, the information you put in the boilerplate will be up-to-date.
2. Use only one perspective
The perspective of the boilerplate must match the whole body of the press release. You must select the perspective keeping the intended audience in mind. Just remember that the boilerplate section is sent to a countless number of places and posted online hundreds of times. Choose your POV according to it.
3. Use keywords
Keywords are highly effective if you use them in boilerplates. Just make sure that it fits with the rest of the line and does not look like keyword stuffing. It will give you a massive SEO boost.
4. Add contact and social media information
Provide your contact information like a phone number or email address in the boilerplate so that your customers and investors are able to contact you. Also include the social media details for a smoother interaction with the readers.
5. Add the website address
The purpose of your press release is to get online exposure and boost the traffic on your website. If you do not provide the website address, the readers will not make any effort to go search your website and go there. Always add your website address at the end of the boilerplate.
Don’ts !
Here are the things that you must avoid while writing the perfect boilerplate copy:
1. Don’t make it too long
The boilerplate section of the press release should not be too long. It is supposed to be extremely informative and completely about the company. It is also used in different other PR about the same company. So, keep the boilerplate short and compact.
2. Avoid complex language
The boilerplate informs the readers about the company and the brand. If it is written using complex language or jargon most of your readers won’t be able to read and understand them. So, it is best to keep away from these while crafting a boilerplate for your press release.
3. Don’t be dishonest
Most companies like to exaggerate their brand and accomplishments in their PRs. They always want to make their company look the best in the eyes of the customers. But in reality, the brands become less reliable to the consumers due to the false claims made by the businesses.
4. Don’t ignore the CTA
CTA or call to action is very effective at driving the readers to get more engaged with your brand. Instruct them to go to your website or avail of the sale in the boilerplate.
5. Don’t forget to proofread
Sending a press release without proofreading is a big mistake. An error-filled boilerplate can ruin your reputation in the market.
