Wilmington, Delaware Jul 24, 2022 (Issuewire.com) - While everyone applauded the ingenuity of Kat Graham wearing a Jelenew cycling suit on the closing red carpet for the 2022 Cannes Film Festival, some people also noticed the athleisure look and Jelenew's clothes themselves.
Although there has been a trend of combining the two concepts of sports and leisure as early as the late 19th century, such as tennis, golf, and cycling, which became popular in the 1980s, led to the development of sports-friendly clothing. But it wasn't until the 20th century, with the growing focus on fitness and exercise, that proper sportswear was developed by the fashion leaders of the time. Coco Chanel was passionate about court equestrianism all her life, but women had not yet been liberated from skirts at that time. She drew inspiration from menswear and designed loose suits and light trousers that delivered women's bodies. For a long time, casual and sports clothing have been differentiated, and there is only one casual or sports style in the world.
Until the 1950s, just after the end of World War II, women were eager to get more beautiful clothes to dress themselves up, but affected by the war, the clothes on the market could not fully meet the needs of women's consumption, and women of all classes can no longer follow the wearing habits of complete sets of clothes. On the other hand, the productivity of society is still in the recovery stage, and women in the middle and lower classes can only choose cheaper and more practical clothing.
As women could get more jobs in society, they also began to look for more ways to dress that would give them freedom and make fashion more comfortable, and a new fashion was born: Mix-And-Match Clothing. Designers began to create a variety of clothing that could be mixed and matched, allowing women to match their clothes to meet their daily needs freely.
Claire Mccardell, the icon of American fashion, created the casual American style, improved the concept of "casual clothing," focused on comfort and practicality in design, and proposed Mix and Match (mix and match), which began to set off a wave of mix and match in the fashion circle. Another figure who played a crucial role in the mix-and-match boom was Norma Kamali, heavily influenced by the fitness craze of the late '70s, bringing sportswear to the fashion scene. It has driven more and more women to wear fashionable fitness clothes in their daily lives. It also promotes sportswear becoming an inevitable trend in people's everyday informal dress.
Since then, the era of clothes shaping the body has ended, and women have begun to use their bodies to shape clothes.
COVID-19 has contributed to the return of leisure sports to some extent. COVID-19 has contributed to the return of leisure sports to some extent. Coincidentally, actress Kat Graham wore a mix of Jelenew professional cycling pants and Stephane Rolland on the closing red carpet, and red carpet fashion became a real opportunity to spread the athleisure style. Under this, Jelenew has a different value expression. Unlike other leading brands in the cycling category, she not only brings competition-style cycling clothing to female riders but also cycling clothing that many women want to wear daily.
Jelenew is an American avant-garde cycling brand born for women and the world's first haute couture professional cycling brand. It is the first to introduce haute couture into the R&D and design of professional cycling apparel, creating apparel that combines athletic performance and haute couture aesthetics. As the world's first high-definition professional cycling brand, Jelenew's products are not inferior to other market leaders in sports performance and technical performance. The blessing of high-definition tailoring skills and haute couture aesthetics makes cycling clothing more suitable. It fits the rider's body shape, thereby reducing the wind resistance during riding, and is stylish and beautiful.
Jelenew's original motivation is to apply couture aesthetics and multi-functional materials to people participating in lasting endurance cycling and daily life so that the products they create can be used both in the outdoors and in the city, bringing cycling and outdoor culture into the lives of urbanites.
Jelenew's The Racing collection primarily fuses haute couture design and functionality, preserving the materials and functionality of cycling gear to deliver durable cycling apparel with haute couture aesthetics based on long-lasting endurance riding. The method mainly aims to solve the cyclists' needs for sports performance. Using couture skills is incredibly quick-drying with new technical fabrics, helping female riders break through themselves and exert their best strength.
The comfort collection is for ordinary women who love cycling. Jelenew said people live busy lives and are constantly asked to make compromises, which means constraints. Working, exercising, exercising, and living a life that does not require constant changing clothes due to scenes and situations. We retain the functionality and practicality of sportswear, combined with haute couture aesthetics, to bring cycling enthusiasts clothing that can respond to various scenarios anytime, anywhere. Cycling is a healthy outdoor sports lifestyle. It is also a sense of life ritual they admire and the wonderful life they look forward to.
In the field of professional cycling, Jelenew is like a "rebel," but in the context of cycling's gradual transformation into a popular leisure lifestyle, Jelenew is, as Stephane Rolland describes it - the future because it is an open door. The door is a very bright future.
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