Washington, D.C, District of Columbia Sep 21, 2022 (Issuewire.com) - Washington, D.C.-based home and design destination, The Kellogg Collection, is celebrating 40 years of success as an independently-owned purveyor of furniture, accessories, rugs, lighting, and interior design services.
Operating from four upscale brick-and-mortar locations in Washington, Baltimore, Richmond, and McLean, Va., the company is enjoying a growing audience of design-savvy millennials, many of whom grew up in Kellogg-decorated homes and visited the store as kids, and interior designers who relied on The Kellogg Collection’s customization capabilities and stocking capacity during supply chain slowdowns. Kellogg also just received recognition in the form of an ARTS Award nomination, the home furnishings industry’s equivalent of an academy award, with the 2023 winners to be announced at a gala event in January.
Kellogg Collection staffers and designers place a heavy emphasis on the art of customer service and product curation. Each item — from family-size sectional sofas to beeswax dinner candles — is hand-selected for its quality, workmanship, and adherence to an aesthetic that blends elements of traditional English, French country, and Swedish design with the comfort and convenience of modern function, form, and innovation.
The result is a sophisticated-yet-casual, elegant-yet-livable presentation so familiar to its multi-generational customer base that it’s become known as "The Kellogg Look." Whether it’s a rug, sofa, pair of buffet lamps, or line of furniture, it’s in The Kellogg Collection because the buying team deems it to be consistent with a timeless aesthetic that exudes confidence, reflects an informed sense of style, and is versatile enough to follow its owner from apartment to urban loft, to townhouse, to mini-manse, to maxi-manse, to Embassy Row.
The iconic look has also caught the eye of set designers, who have sourced from The Kellogg Collection when staging interiors for shows like “Veep” and “House of Cards.” Most recently, Kellogg products dressed the halls of (fictional) Senator and Mrs. Dave Wallace’s home in DC native Christina McDowell’s new novel “The Cave Dwellers,” a gossipy satire of scandal, power, and privilege set among Washington’s old guard and politically-powered newcomer families (Simon & Schuster, released March 2022). When it comes to furnishing their homes they turn to The Kellogg Collection because, as McDowell shared with a Kellogg representative, the brand is unique “Washington” — a place where Mrs. Senator Wallace desperately wants to fit in.
McDowell continued, “I remember going to the flagship store on Wisconsin Avenue as a young girl with my mom; it always felt like a big occasion. The brand defines many of the upper crust family homes in the District: classic, traditional, warm, elegant … a collection that, if hosting politicians, foreign dignitaries or royalty, one would feel proud to have in their home.”
Whether the customer is fictional or real, a long-time resident or a temporary transplant, in search of a single item or whole home makeover, The Kellogg Collection makes it easy. Almost everything is presented in vignettes, and if it’s on the floor it can go home today or be delivered immediately. If the customer wants a different fabric or color, it’s more than likely in stock at one of the other shop locations or in the company’s 10,000-square-foot Gaithersburg, Md. warehouse.
After forty years of practice, the artistry and beauty of Kellogg’s presentation have become so effective that it’s not uncommon for customers to purchase entire vignettes off the floor.
Each grouping (typically consisting of a sofa or sectional, chairs, accent tables, sideboard, lamps, chandelier, mirror, art, and decorative objects) is matched to a selection from the company’s studied curation of hand-knotted and hand-woven rugs. Where the store architecture allows, the rug is hung on the wall as a space-defining backdrop to the vignette, which allows for the overall design, natural dyes, individual motifs and silky wool sheen of these heirloom-worthy pieces to be viewed in their entirety.
Rugs, incidentally, are how The Kellogg Collection got its start. Back in 1982, shortly after dhurries began gracing the pages of shelter magazines as newcomers to the “classic yet comfortable” scene, owner/founder Pamela Kellogg Green opened the doors of The Kellogg Collection’s flagship store on Wisconsin Avenue in Northwest Washington and stocked it with the area’s first dhurrie rugs. Furniture, accessories, and design services soon rounded out the offerings, followed by additional locations.
Forty years, three recessions, and one pandemic later, The Kellogg Collection is positioned for continued success, holding its own in light of the challenges brought on by e-commerce competitors (The Kellogg Collection sells in-store only), staffing shortages (some of Kellogg’s employees have been with the company for decades), and supply chain stalemates (the company sources many of its products domestically from furniture craftsmen and upholsterers, and maintains a strong stock position thanks to its warehouse capacity).
Green credits her company's ongoing success to several factors, not the least of which is its experienced, long-tenured staff and its enduring customer relationships.
Stephanie Horan, Kellogg's buyer, also notes the company’s ability to remain stocked: “Merchandise is distributed from our warehouse. Anyone that comes into any of the stores can buy off the floor - they don’t have to special-order and wait since we can get things delivered in one or two days.” It also translates to frequent product tweaks and turns so that customers almost always find new products and vignettes to shop for.
In addition to its Washington store, The Kellogg Collection operates stores at 6245 Falls Road in Baltimore, Md., 1353 Chain Bridge Road in McLean, Va., and 6227 River Road in Richmond, Va.
Along with a full range of home furnishings, the company offers professional interior design services and customization options in furniture and upholstery. Kellogg engages with customers primarily via email and showcases new products daily on social media. Contact information, hours of operation, lookbooks, social media links, press, a sampling of products, and email sign-up are available at www.kelloggcollection.com.
Media Contact
Kellogg Collection susan122306@gmail.com 5215 Wisconsin Avenue NW, Washington DC http://www.kelloggcollection.com
