Toronto, Ontario Jan 18, 2019 (Issuewire.com) - The Palmerston Group has strengthened its Canadian presence, naming Colleen Berg, MBA as Director of Strategic Insights for the agency.
In this role, she adds to the agency’s deep expertise in immersive qualitative research.
With extensive experience conducting 100s of focus groups, ethnographic interviews and digital diaries across North America including stints at The Sound and Fresh Squeezed Ideas, Colleen has been instrumental in building some of the biggest brands in Canadian business.
Berg has hit the ground running and has already been involved in projects for Tim Hortons, Canadian Tire and RBC Ventures.
“This is the year of Canada in the market research industry,” says founding partner Daniel Berkal. “We’ve recently seen international clients starting to shift their budgets north of the border. With a highly educated and diverse population, Canada is an exceptional test market. Combined with affordable costs and perceived foreign instability. It’s the perfect storm for the business.”
TPG was recognized for its ethnographic work for Cirque du Soleil, which earned the agency “best qualitative research” honors from the MRIA.
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