District of Columbia, United States Mar 26, 2019 (Issuewire.com) - 822 Group, an elite values consultancy, launches to fill a much needed gap in business today - values-based decision making.
“More than ever before, customers and employees are demanding that brands stand for something more meaningful than products and profit. Businesses can best respond to these demands by returning to their unique core values,” said Mory Fontanez, CEO and Founder of 822 Group. “Even more important is that these values are actionable and define the behavior of these brands from hiring decisions to marketing campaigns.”
Over the past few years a number of major companies have closed their doors and dozens of others have begun re-evaluating their business models to avoid the potential for bankruptcy in the near future.
“I’ve been watching this shift for years and it’s now a non-negotiable requirement that companies align with a mission in order to keep the attention of customers and employees in today’s market,” said Fontanez. “We built our firm on the understanding that companies that align their actions with values are not only more profitable, but also have more innovative teams, and loyal customers.”
After 17 years working closely with brands, and 12 years as a senior strategist with Edelman, Fontanez left to found her consultancy in June 2018. It became clear to Fontanez through her work that most of the challenges companies face are due to their lack of purpose in day-to-day operations. While these companies were founded on a strong purpose in the beginning, years of growth and expansion have caused their initial “WHY” to be lost in the cycles of transition and change.
822 Group’s mission is to help organizations establish actionable values that create focus, drive impact and business results. 822 Group’s team of diverse experts help clients get clarity, and align their organization, leadership, culture and products with their mission, so they can thrive in an ever-expanding and complex marketplace.
Fontanez is an experienced strategist and counselor with a background in marketing, data, change management, and integrated brand positioning. She has provided strategic counsel to clients functioning within highly regulated environments throughout the financial, technology and consumer sectors – supporting efforts in B2B, B2C, and internal communications alike. She has implemented brand protection strategies, culture change programs and strengthened corporate brand positioning for many Fortune 500 companies.
822 Group is headquartered in Washington, DC, and serves clients internationally. To learn more visit https://822group.com.
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