Ulm, Baden-Wurttemberg Jul 31, 2023 (Issuewire.com) - Starfish has joined the COVESA Alliance, an open collaborative technology alliance focused on accelerating innovation in connected vehicle systems. The alliance brings together organizations from across the globe to develop open standards and technologies for connected vehicles including in-vehicle, on-edge, and in-cloud services.
COVESA aims to shape the future of connected vehicles and mobility ecosystems through initiatives such as Vehicle Signal Specification (VSS) and Common Vehicle Interface with W3C. The goal is to create a diverse, sustainable, and integrated mobility ecosystem that connects buyers and sellers to achieve business goals and advance mobility.
“COVESA is an open, collaborative, and impactful technology alliance; accelerating the full potential of connected vehicles," said Markus Kuhnt, Founder and CTO of Starfish. "Working together, we are a force-multiplier, creating a more diverse, sustainable, and integrated mobility ecosystem."
The alliance extends a warm welcome to Starfish and their valuable contribution to shaping the future of connected vehicles. By joining forces with COVESA members, Starfish will collaborate on innovative projects such as In-Vehicle Payments, vehicle authentication, and authorization solutions, among others. Payment experiences in the realm of vehicles pose unique complexities compared to traditional web, mobile, or point-of-sale payments. These challenges include in-car authentication requirements based on payment industry standards such as PCI, FIDO, and PSD, as well as the need for tokenization to ensure interoperability and security. Additionally, an E-Wallet Solution is necessary for standardized, merchant-independent payment management. To address these challenges and facilitate the seamless adoption of various players in the ecosystem, including OEMs, merchants, and payment providers, Starfish will be contributing to the COVESA community.
About Starfish
Starfish is a cutting-edge payment boutique for the modern era, offering full-stack solutions. Renowned for our commitment to innovation, security, and user-centricity, Starfish is a leading provider of technology solutions. With a team of experts in payment, banking, and technology, we deliver state-of-the-art solutions to enterprises worldwide.
At Starfish, we prioritize remote work, having established ourselves as a digital product engineering company in 2009. Our team of over 50 professionals is distributed across more than 15 countries and four continents. With a focus on payment and banking, we possess extensive experience in industries such as automotive, transportation, and logistics.
Recognizing that payments are a crucial element of success and efficiency for businesses, we offer an end-to-end portfolio of services to help maximize your payment potential within your business model. Our comprehensive range of products and services empowers our customers to:
- Swiftly implement gateway solutions with a global reach
- Seamlessly manage complex payment flows across an app, web, and in-car channels
- Orchestrate global networks of payment service providers
- Establish e-wallet payment solutions, transforming devices into exceptional payment experiences
In collaboration with leading automotive OEMs, Starfish achieved a significant milestone by introducing the world's first in-car payment solution architecture. This groundbreaking innovation enables seamless transactions between vehicles and mobility ecosystems.
Media Contact
Starfish GmbH & Co. KG *****@starfish.team https://starfish.team
