Noida, Uttar Pradesh Jul 10, 2025 (Issuewire.com) - SpecsRay, India’s fast-rising eyewear brand, proudly launches a dazzling new collection of lightweight metal frames that are more than just visual aids—they are fashion statements. Fusing elegance with cutting-edge ergonomics, the latest range is a tribute to craftsmanship and individuality, designed for men, women, and kids who view eyewear as an extension of their personality.
The collection is now available at SpecsRay stores and online at www.specsray.com, bringing world-class designer spectacles to Indian consumers at accessible price points.
Where Style Meets Substance
Crafted using high-grade, hypoallergenic alloys, the new range boasts unparalleled lightness without compromising on strength. These ultra-thin frames provide a barely-there feel, ideal for day-long wear. From minimalist to bold outlines, SpecsRay’s new eyewear satisfies every aesthetic.
“Our customers are smart, stylish, and constantly on the move. This collection reflects their lifestyles—lightweight, fashionable, and built to last,” shared Ms. Riya Singh, Head of Design at SpecsRay.
Indian Tastes, Global Appeal
While globally inspired, every frame in this new collection has been designed keeping Indian facial contours, complexion tones, and fashion preferences in mind. Vibrant hues like deep maroon, navy blue, metallic rose, and champagne gold dominate the palette.
Shapes vary from classic aviators and vintage rounds to edgy hexagonal designs and oversized silhouettes, appealing to trendsetters and traditionalists alike.
Kids Get Their Style Moment Too
SpecsRay’s commitment to inclusivity shines with an adorable line of children’s eyewear that combines durability with playful charm. With flexible hinges, feather-light weight, and anti-glare lenses, these glasses are made for comfort—and giggles.
Seamless Shopping – Online and Offline
With stores across major cities and a robust e-commerce platform, SpecsRay ensures customers can explore, try, and purchase effortlessly. The virtual try-on tool and detailed frame guides online are designed to assist every shopper—from first-time buyers to seasoned eyewear enthusiasts.
A Brand Born to Disrupt
Since its inception, SpecsRay has been on a mission to break the monotony in the Indian optical industry. This collection marks a bold step toward that goal, combining affordability with high-end design.
What’s Next?
As part of this launch, SpecsRay is hosting an "Eyewear Experience Week" at its flagship stores, featuring styling tips, eye check-ups, and personalized fittings. Customers visiting in-store this month will enjoy exclusive discounts and gifts.
For interviews, hi-res images, or collaborations, please contact: Media Desk Email: contact@specsray.com
Phone: +91-7827108683
Website: www.specsray.com
Media Contact
SpecsRay contact@specsray.com +917827108683 Spectrum mall, Gardenia Gateway, Sector 75 https://specsray.com/
