New Delhi, Delhi Oct 22, 2026 (Issuewire.com) - RateZit, a customer feedback and relationship management platform designed for businesses with a physical presence, today announced its acceptance into Amazon Web Services (AWS) Activate, Amazon's global program for high-growth technology startups. The milestone marks a significant step in RateZit's efforts to scale its cloud infrastructure and expand its customer feedback CRM to businesses across global markets.
Founded to address a persistent gap in how physical businesses listen to and communicate with their customers, RateZit provides local merchants — including restaurants, salons, clinics, hotels, and retail outlets — with a lightweight digital touchpoint that captures real-time guest feedback at the point of experience. Through a simple QR code placed at a counter, table, or checkout, customers can share their experience in seconds, with no app download or account creation required.
At the core of RateZit's platform is a feedback management workflow that routes customer responses directly to business owners and management teams. When a guest flags a concern or a less-than-satisfactory experience, the business receives an immediate notification, giving them the opportunity to personally follow up, acknowledge the issue, and, where appropriate, extend a goodwill gesture — whether an apology, a remedy, or an offer for a future visit. This closed-loop approach transforms what might otherwise become a lost customer into an opportunity for genuine service recovery.
"Most businesses lose customers silently — a bad experience, no channel to hear about it, and that guest never comes back. We built RateZit to fix that," said Preetish Kad, Founder of RateZit. "Businesses using our platform don't just collect feedback — they act on it, close the loop, and retain customers they would have otherwise lost."
Through AWS Activate, RateZit gains access to cloud credits, infrastructure support, and architectural guidance from Amazon Web Services Solutions Architects. The company plans to deploy on AWS CloudFront for low-latency delivery across global markets, leverage Amazon Bedrock for AI-powered sentiment analysis and feedback categorisation, and implement enterprise-grade security through AWS Shield and AWS WAF.
Looking ahead, RateZit is developing expanded capabilities that will allow businesses to communicate directly with customers via message or email as part of a more complete service recovery workflow. The platform also has plans for integrations with point-of-sale and property management systems, as well as unified dashboards for multi-outlet hospitality groups.
RateZit is built to serve businesses of all sizes — from independent local operators to multi-outlet hospitality groups — and is actively expanding its reach across global markets.
About RateZit
RateZit is a customer feedback and relationship management platform built for physical businesses. Through frictionless QR-based touchpoints, RateZit helps restaurants, salons, clinics, hotels, and retail operators capture real-time guest feedback, route it directly to management, and take timely action to resolve concerns and strengthen customer relationships. The platform is built to serve businesses across global markets. For more information, visit ratezit.com.
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