Bengaluru, Karnataka Oct 3, 2024 (Issuewire.com) - Nikhil Mehra’s entrepreneurial journey is fueled by a belief that businesses should prioritize people over profits. With nearly two decades of experience in the IT sector, he is now the founder of Crossroads, a consulting firm focused on market expansion, product strategy, and Environmental, Social, and Governance (ESG) principles. Nikhil’s vision is to build a business that blends market success with social responsibility.
Corporate Success and Realization
Nikhil’s career in telecom sales began in the early 2000s, where he quickly climbed the corporate ladder, generating millions in revenue. However, the corporate emphasis on profits over people began to trouble him. He was uncomfortable with the "prune and tune" culture, where non-performers were let go without considering their broader contributions.
In 2017, after years of corporate success, Nikhil decided to leave the corporate world to pursue entrepreneurship. He wanted to create a business that valued people over profits, where employees were seen as more than just resources. This led to the creation of Crossroads, his third startup.
The Birth of Crossroads
Founded in 2023, Crossroads focuses on helping businesses with market expansion and product strategy while addressing social challenges. The company’s guiding principle, CARE (Comprehensive Approach to Resource Enablement), reflects Nikhil’s commitment to supporting underrepresented groups, such as pets, plants, the elderly, and children.
Crossroads is unique in that it doesn’t just focus on traditional business growth metrics. Instead, it aims to create solutions that serve real societal needs, aligning with Nikhil’s vision of building a purpose-driven business. For Nikhil, the success of Crossroads is not just measured in profits but in the positive impact it creates for both businesses and society.
Overcoming Challenges
Like any entrepreneur, Nikhil faced challenges in building his business. One of the most significant hurdles was assembling the right team. Crossroads, initially bootstrapped, had limited resources, making it difficult to retain talent. Despite these challenges, Nikhil remained committed to finding team members who aligned with the company’s mission and values.
Another major challenge was managing finances and ensuring clients honored their payment commitments. This lesson was one Nikhil had learned from his previous ventures and became a critical factor in Crossroads’ financial stability.
Vision for the Future
Nikhil’s vision for Crossroads involves expanding the *CARE* portfolio and developing solutions that benefit society. He is particularly focused on creating services that address the needs of underrepresented groups, continuing to merge business growth with social responsibility.
His leadership philosophy centers on empathy and action. He encourages entrepreneurs to embrace doubt and act despite uncertainty. For Nikhil, true leadership is about making decisions with empathy and a focus on long-term relationships.
Conclusion
Nikhil Mehra’s entrepreneurial journey is a testament to the power of people-first leadership. Through Crossroads, he has demonstrated that businesses can succeed by focusing on societal impact alongside financial growth. Nikhil’s vision for the future is to continue building a company that leaves a positive mark on both the business world and society at large.
Contact
Linkedin : Nikhil Mehra | LinkedIn
Website : https://nikhilmehra.in/
Site Link : https://transformational-leading.com
Media Contact
Nikhil Mehra nikhilmehra80@gmail.com
