Berkeley, California Dec 10, 2020 (Issuewire.com) - In his book, Getting it Right! Lessons on Insight-Driven Marketing Strategy, Jonathan R. Weiner takes us on his personal journey and teaches us how to integrate powerful customer insights to create a successful marketing strategy.
With a blend of real-world experience and knowledge, Getting It Right! Provides comprehensive, accessible, and practical guidance towards building marketing strategy -- with a focus on putting the customer first. The content in the book talks about trends, targeting, branding, integrated marketing, and more.
For more than 35 years, Jonathan Weiner has worked with some of the largest brands in the world like Apple, Google, Pepsi, AT&T, and Levi Strauss. In his career as a marketing leader, he has always used data and insights to bring the customer voice to the boardroom.
An Amazon #1 new release and best seller. This is a valuable addition to any marketer's library.
Look at what some people have to say about Jonathan Weiner’s Getting it Right!:
“Weiner successfully weaves in wit, wisdom, and decades of experience to create a “go-to” book for marketers, market researchers, and, indeed, anyone in marketing trying to get it right.”—David Morse, CEO of New American Dimensions
"A comprehensive view of marketing strategy with the customer front and center. As it should be. That’s getting it right..”— Kathy Oneto, Founder and CEO of The Agency Oneto
If you are interested, you can check out his book right here: https://www.amazon.com/gp/product/B08DQW24NQ/
Media Contact
Jonathan Weiner jw@jwconsulting.co Berkeley, CA http://www.JWConsulting.co
