Camp Hill, Pennsylvania (Issuewire.com) - Model Behavior, an upscale beauty bar infused with a fun ‘90s vibe, is thrilled to announce its official launch in the greater Harrisburg, PA area. Founded by former Bronze Bunny franchisee Trish Layden, the board-certified salon offers a range of modern beauty services, specializing in the gently exfoliating hair removal method, sugar waxing.
What is sugaring hair removal? A centuries-old hair removal method, sugaring uses a natural paste – typically made from a mixture of sugar, lemon juice, and water – to remove hair from the root. It’s warmed and applied to the skin, then removed similarly to traditional waxing, only in the same direction as hair growth. However, sugaring doesn’t require strips or cloths and offers a gentler, more comfortable experience. It also may cause less irritation since it pulls hair out with the grain, making it a great option for ingrown or curly hair. Hair also grows back softer and thinner with consistent sugaring maintenance.
Sugaring may be an ancient practice, but it’s poised for modern growth. The global sugaring hair removal market was valued at $2.5 billion in 2023 and is projected to reach a whopping $3.4 billion by 2029, with a CAGR of 5.5% during the forecast period. This comes as consumer preference for more natural and eco-friendly personal care products and services surges worldwide. Approachable services and prices, including those from Model Behavior, contribute to its growing popularity and demand.
Model Behavior ensures each client’s experience is exceptional and personalized, reflecting their commitment to make sugaring an essential part of clients’ beauty routines. “I want every client to feel as comfortable as possible during their sugaring sessions. As part of your self-care routine, this is your time for you, and our team does everything they can do to help clients look and feel their best, including nurturing a welcoming and fun environment”, owner Trish Layden said of the salon.
And she knows a thing or two about fun beauty as a former Bronze Bunny franchisee. Layden grew the brand for five years before branching out in the community with Model Behavior, driven by a desire for independence and creativity. Expressing her passion for the beauty industry, Layden explained, “I fell in love with the Bronze Bunny aesthetic and providing high-quality spray tanning and sugar waxing sessions that clients actually looked forward to. I’m excited to offer a similarly enjoyable experience but with a playful twist that’s completely unique to Model Behavior.” The salon is certainly unique – and luxurious. In addition to their chic ‘90s vibe, Model Behavior uses warmers instead of microwaves for their sugar paste and cozy warm wash cloths instead of paper towels for sugaring sessions, treating clients to the ultimate VIP experience. It’s no surprise the salon is already attracting attention from local visitors and press.
Serving the greater Harrisburg, PA area, Model Behavior has two locations: Camp Hill, PA and Hershey, PA. The salon specializes in sugar waxing for women and men, spray tanning with their own coffee-based emulsion solution, nose and ear piercing, and eyebrow and lash lift services. They welcome everyone in the area – and beyond – to join them in embracing beauty with a touch of fun. Learn more about Model Behavior, or book your appointment at one of their locations.
Media Contact
Trish Layden (Owner & Spray Tan Artist) trish@modelbehaviorbeauty.com 717-644-6092 3 Erford Rd https://modelbehaviorbeauty.com/
