Zurich, Switzerland Jun 21, 2025 (Issuewire.com) - Swiss Strategy A.G. has launched Matterhorn Energy Drink, a beverage designed to capture the spirit of adventure and the demanding physical challenges of conquering the iconic Matterhorn. The company aims to tap into the active Swiss lifestyle with a product blending cutting-edge nutrition and alpine inspiration.
"Climbing the Matterhorn is an alpine feat demanding exceptional fitness, experience, and technical prowess," explains Dr. Marina Krueger, Chief Medical Officer at Swiss Strategy A.G. "We've meticulously crafted Matterhorn Energy Drink to mirror these demands, offering the stamina and focus needed by outdoor enthusiasts, athletes, and adventurers."
The formulation boasts natural caffeine for sustained energy, electrolytes to combat dehydration and boost endurance, vital vitamins for overall well-being, and a unique blend of Swiss Alpine botanicals for distinctive flavor and health perks. Swiss Strategy A.G. is promoting this lightly carbonated beverage as a versatile option, ideal whether scaling mountain peaks, skiing in the Alps, or simply navigating the complexities of everyday life.
"At Swiss Strategy A.G., we champion products that integrate seamlessly into the active and adventurous Swiss way of life," states Wolfram Juretzek, CEO of Swiss Strategy A.G. "Matterhorn Energy Drink is a testament to our commitment to innovation, health, and a deep appreciation for the great outdoors."
The Matterhorn Energy Drink is currently available online and at select retailers throughout Switzerland. The company is specifically targeting the mountaineering community, a growing market segment focused on performance-enhancing and functional products. The drink's association with the Matterhorn mountain is expected to enhance its appeal, driving sponsorships, partnerships, and placement in outdoor gear stores and adventure centers.
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Media Contact
Marina Krueger, Ph.D. MarinaKrueger@jourrapide.com +41 79 123 57 84 http://tinyurl.com/Swiss-Strategy
