Los Angeles, California Jun 4, 2018 (Issuewire.com) - Cosmoprof North America, in association with Beauty Packaging magazine, announces the return of the coveted Beauty Innovation & Design Awards (BeautyID Awards). The annual program recognizes creativity in packaging design, material and product formulation in the ever-growing beauty segment.
LBK Nails, BeautyID Awards Finalist, designed a hinged custom nail tip on every cap that is the exact colour of the laquer in the bottles, allowing customers to see the true color against their skin tone without having to paint their nail. Simple yet genius packaging that is taking the nail industry by storm.
“It is an honor for LBK Nails to be recognized by the coveted BeautyID Awards as a Finalist.” Says Tony Kemeny, Founder and Creator of LBK Nails. “After years of design and development, the first nail polish cap has been created that allows you to simply flip our hinged nail tip to see a true color swatch against your skin tone. You know exactly what color you are purchasing and how it will look before it is applied. Testing nail polish in a store or salon has never been a simple process, until now and we are very excited to share this new innovation with the world!”
LBK Nails’ patented hinged tip technology is currently exclusive to LBK's 7 Free Gel Effect Formula. Available in 48 colours our high quality lacquer is both vegan friendly and 100% cruelty free. Designed for both home and professional use, LBK is the perfect way to boost your customers in-salon experience. Our sleek design cap, makes messy in-store displays a thing of the past. Less maintenance, more sales and happy customers.
BeautyID Finalists will be judged based a combination of design and functionality and should respond to an industry demand or create a new trend in a unique way. Judges will select one winner from each of the eight categories as well as one Grand Award winner. Additionally, an Audience Choice winner will be selected through public online voting scheduled to open early May. To support LBK Nails as a BeautyID Awards Finalist, please vote here: http://www.beautyidawards.com/innovator.php
The BeautyID Awards include all cosmetic product categories across professional, prestige and mass market segments. Winners will be announced at the July Cosmoprof North America event during a celebratory reception on July 30, 2018. Judges will include representatives from Air Paris Group, Aware Products, BARNEYS NEW YORK, NY, Beauty Stat, Esteè Lauder, Pretty Connected, Pearlfisher and the Fashion Institute of Technology, among others.
For more information about BeautyID Awards, please visit http://www.beautyidawards.com/
For more information about LBK Nails, please visit www.lbknails.com
Media Contact
LBK Nails laurie@lbknails.com 848-525-4674 http://www.lbknails.com
