kolkata, West bengal Jun 28, 2025 (Issuewire.com) - A Fresh Perspective on Eyewear
Introduce the brand in one or two sentences. Highlight its mission to deliver high-quality, stylish eyewear that brings both function and flair to every face.
Founder Story: Samkit Sethia
Samkit Sethia, the visionary behind Eymode, recognized a gap in the eyewear market for affordable, stylish, and high-quality products. With a keen interest in fashion and a passion for craftsmanship, he set out to create a brand that blends modern design with practicality. Samkit's journey began with a mission to redefine eyewear not just as a necessity but as a statement of personal style. Through persistence and innovation, Eymode emerged as a leading name in the eyewear industry, committed to providing exceptional designs at accessible prices.
Brand Story: Eyemode – Where Fashion Meets Function
- Brand Foundation: Explain the essence of Eyemode—its commitment to offering eyewear that is both stylish and functional. Emphasize the thought that goes into every design, focusing on quality, sustainability, and customer satisfaction.
- Core Values: Focus on the brand’s commitment to offering affordable yet high-quality eyewear, and how it stands apart from competitors by blending fashion-forward designs with superior material quality.
- Craftsmanship & Design Philosophy: Detail the craftsmanship behind the eyewear, whether it’s the hand-picked materials, the innovative designs, or the attention to comfort and fit.
USPs
- Fashion-Forward Designs: Emphasize Eyemode's ability to stay ahead of trends, offering modern styles that appeal to diverse tastes.
- Affordable Luxury: Highlight how Eyemode provides high-quality eyewear without the steep price tags, catering to both budget-conscious and luxury-seeking customers.
- Customization & Fit: Showcase options for customized frames or lenses to provide a perfect fit for each individual.
- Durability & Comfort: Discuss the superior materials used for long-lasting, comfortable wear, perfect for day-to-day use.
- Eco-conscious Approach: If applicable, mention sustainable production practices or eco-friendly materials used in Eyemode’s products.
Target Market
- Demographics: Define the target audience—young professionals, students, fashion-conscious individuals, and others who care about both functionality and style.
- Psychographics: Highlight how Eyemode resonates with people who want affordable yet premium eyewear, focusing on style-conscious customers who appreciate quality and durability.
- Reach: Discuss Eyemode’s broad reach across multiple online platforms, including marketplaces like Amazon, Myntra, and Nykaa, along with quick commerce platforms like Swiggy Instamart and Zepto.
Market Demand
- Growing Eyewear Industry: Provide insights into the growing demand for stylish yet affordable eyewear in India and internationally.
- Shifting Trends: Discuss how consumer behavior is changing, with a growing demand for eyewear that doubles as both a fashion accessory and a necessity.
- E-commerce Boom: Talk about how Eyemode is tapping into the e-commerce revolution, with more consumers preferring to shop online for convenience and variety.
- Eyewear as a Statement: Mention how eyewear is increasingly becoming a key fashion statement, with people looking for unique designs that reflect their personality.
A Vision for the Future
- Brand Growth Plans: Briefly talk about Eyemode’s future plans for expansion, new collections, or new collaborations.
- Commitment to Excellence: Reiterate Eyemode’s commitment to continuously offering top-tier eyewear and expanding its reach, while staying true to its core values of quality and customer satisfaction.
Media Contact
Eyemode optometryteam@eyemode.in 8981341100 Banerjee Bhavan, 15, Brabourne Rd, Murgighata, B.B.D. Bagh https://eyemode.in/
