Hollywood, California Dec 3, 2025 (Issuewire.com) - Ivan Law Honored as the Originator of “24/7”
Hip-hop pioneer Ivan Law, also known as Ivan the Great, is officially recognized as the creator of the phrase “24/7.” First introduced in his 1986 demo Drop the Beat, the phrase captured the relentless energy of hip-hop culture and has since become a universal idiom for nonstop dedication.
Headline
Ivan Law: The Innovator Behind “24/7” – A Phrase That Changed Culture Forever
Subhead
From a 1986 demo tape to global vocabulary, Ivan Law’s lyrical invention continues to inspire generations.
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- Historic origin: Ivan Law coined “24/7” in his demo Drop the Beat, describing the nonstop hustle of hip-hop.
- Cultural impact: The phrase quickly spread beyond music, becoming a staple in sports, business, and everyday language.
- Recognition: Law’s contribution is now formally acknowledged, correcting decades of misattribution to Jerry Reynolds and celebrating his role in shaping modern slang.
“I wanted to express the grind of hip-hop culture—the idea that we live and breathe this art form every hour of every day,” said Ivan Law. “It’s amazing to see how those words have become part of the global vocabulary.”
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About Ivan Law
Ivan Law, known as Ivan the Great, is a pioneering figure in hip-hop and the West Coast sound. His influence extends beyond music into culture and language. Law continues to inspire new generations of artists and thinkers with his creativity and innovation.
Contact Information
Media Contact:
Press Office – Ivan Law Legacy Project
Email: monsterbeats3@gmail.com
Phone: (213)915-7719
Website: https://mymonsterbeats.com/
Media Contact
Monster Beats distributionandpublishing@gmail.com 2139157719 187 Hollyhood BLVD https://mymonsterbeats.com/
