Eastern Cape, South Africa Oct 11, 2022 (Issuewire.com) - Hello Ara, a specialist Conversational AI and Open Data research company, has launched #Explore an award-winning AI-based methodology designed to help brands engage future users. The methodology combines multiple types of AI (Image, Audio, and Text) with traditional research techniques to robustly and creatively provide a deep understanding of this important audience and practical actions on how to be more relevant and aspirational.
Karlien Kriegler, Co-Founder of Hello Ara explains that "#Explore utilizes a persona-based chatbot, Kia, to hold deep conversations with 18-24 social media users. During these conversations, Kia also gathers the handles of the influencers that the respondents follow, with a focus on TikTok. The TikTok videos are then downloaded and then multiple AI techniques, including audio analytics, and speech and image analysis are used to identify successful and category-specific communication opportunities and patterns. It's as though TikTok shines a light on how this young audience expects to be communicated to. However, despite the use of AI, we ensure human understanding is still at the heart of the analysis."
The #Explore methodology won best paper 2022 at the recent Esomar Congress Conference held in Toronto.
https://esomar.org/newsroom/esomar-announces-annual-award-winners-at-congress-in-toronto
Media Contact
Hello Ara karlien@helloara.io +27 837117281 http://helloara.io
