Surrey, United Kingdom Oct 28, 2023 (Issuewire.com) - Geeky News, the leading technology and lifestyle journal, announces the publication of its illuminating article, "How Google’s 2023 Helpful Content Update Impacts B2B Websites." This must-read piece delves deep into the implications of Google's recently rolled out 2023 Helpful Content Update, which has the search engine optimisation (SEO) and digital marketing industry buzzing. It sheds light on how the change affects the performance of B2B websites.
Google is the most popular search engine and its algorithms and updates greatly impact the internet. The 2023 Helpful Content Update, the launch of which commenced on 14th September and concluded on 28th September, brings about significant changes in the realm of content creation and search engine optimisation.
The comprehensive article explores the following key facets of this update:
- One of the most notable changes is the acceptance of AI-generated content by Google. This is indicated by the removal of the "written by people" clause. The update underscores the significance of "helpful content created for people in search results."
- It emphasises Google's long-standing strategy of prioritising high-quality content produced by humans. The focus is on satisfying users with valuable, helpful content, rather than inundating the copy with keywords.
- The update introduces subtle changes in terminology, replacing "written" with terms such as "produced," "generated," or "created." This shift underscores the importance of combining AI with human efforts. It also highlights the role of content editors, overseers, and quality analysts in delivering relevant and high-quality content.
- The update rewards websites with valuable and useful content, whether it's created by humans, AI, or a combination of both. Websites designed solely to manipulate search engine rankings will face challenges, as Google's algorithm focuses on offering genuine value to visitors.
- The update transforms the process of ranking and presenting search results, emphasising "People-Also-Ask" results that offer users additional questions and answers related to their search queries.
The article also has suggestions for websites that are affected by the updates. It recommends identifying pieces with shallow content and improving them. It also suggests editing any AI-generated content, to ensure it’s accurate and detailed.
In the article, Geeky News also highlights how SEO and content agencies such as Geeky Tech could help clients ensure high rankings with proper optimisation and high-quality content.
The complete article, featuring further insights and expert analysis, is available for readers on the Geeky News website. It promises to be an invaluable resource for those looking to stay abreast of the latest developments in the digital marketing and SEO landscape.
To access the full article, please visit: https://www.geekynews.co.uk/googles-2023-helpful-content-update/
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