Singapore, Singapore Oct 7, 2019 (Issuewire.com) - Singapore-headquartered background music solutions provider Express in Music and its group of companies has been acquired by USEN-NEXT Holdings, one of the biggest in-store music, media and service provider in the world.
From October 2019, Express in Music will change its name to USEA. The new name identifies itself with the parent holding company, USEN-NEXT Holdings.
Express in Music has now grown into one of the largest environmental music supplier in the region, supplying background music under the brand name Express Melody. With the name change, the company hopes to help its clients provide the Ultimate Store Experience in Asia by expanding its services to include scent fragrance, smart digital signage, in-store radio advertising as well as human resource solutions.
The acquisition comes 10 years after the company was first established in the year 2009 by co-founder and CEO Mr Jerry Chen.
Mr Chen said: “At USEA, our strength lies in Asian consumer behaviour as well as in-store experience. As the needs of consumers in Asia become more sophisticated, our clients are now looking beyond audio branding and seek a reliable as well as convenient one-stop partner that can help them provide that ultimate store experience for the Asian consumer.
Mr Chen added that to better serve their clients, USEA will also build new in-house capabilities, including the on-site installation of sound speakers and cabling services.
Mr Bernard Wee, Division Head of USEN-NEXT Holdings’ Overseas Business Promotion Office as well as Director of USEA said: “We are excited to bring greater value to the existing and future clients of USEN-NEXT as well as USEA in Asia. With the full support from the group, USEA will build new hardware and artificial intelligence capabilities to help our clients in Asia provide the ultimate store experience while optimizing their operations.”
As the USEN-NEXT group expands under a larger holding company servicing more than 750,000 outlets worldwide, the addition of USEA into the group will allow existing partners and clients to leverage on USEA’s network in Asia.
Media Contact
USEA jerry@expressinmusic.com https://www.usea.global
