Bengaluru, Karnataka Feb 10, 2026 (Issuewire.com) - Costbo.com -
India’s open e-commerce ecosystem enters a decisive scale-up phase as seller platforms mature
India’s e-commerce ecosystem is undergoing a structural transformation. At the center of this shift is the Open Network for Digital Commerce (ONDC)—a Government of India–backed initiative launched in 2023 to democratize digital commerce by breaking platform monopolies and enabling open, interoperable networks.
ONDC separates the ecosystem into buyer apps, seller platforms, and logistics/payment providers, creating platform neutrality—often compared to how UPI transformed digital payments in India.
ONDC Scale & Growth: Key Data Points (2024–2026)
According to ONDC disclosures and industry estimates, the network has scaled rapidly over the last two years:
- 350+ million cumulative transactions processed as of late 2025
- March 2025 alone recorded ~1.6 crore orders, contributing to 20.4 crore cumulative transactions
- Daily transaction run-rate (early 2025): 5–6 lakh orders per day
- Target by the end of 2026: 50–60 lakh daily transactions (nearly 10× growth)
Seller ecosystem growth
- 7.6 lakh+ sellers and service providers onboarded by April 2025
- 1.16 lakh+ active retail sellers across 630+ cities by December 2025
Category momentum
- Mobility contributes ~40% of transactions, growing 120% in 8 months
- Non-mobility categories grew 825%, with food delivery alone up 300%
Enterprise participation
- Over 8 lakh service providers, including brands such as Domino’s, Unilever, Haldiram’s, and Wow! Momo
Geographic reach
- ONDC is active across 800+ cities and towns, with strong adoption in Tier-2, Tier-3, and Bharat markets
Why Seller Platforms Matter in the ONDC Ecosystem
Unlike traditional marketplaces, ONDC does not provide a centralized seller dashboard. Instead, seller platforms act as the operating system for merchants, managing:
- Product catalogues
- Inventory and pricing
- Order orchestration across buyer apps
- Payment reconciliation and settlements
- Logistics integrations and regulatory compliance
As ONDC scales nationally, the choice of seller platform has become the most critical decision point for businesses entering the network.
A Reality Check on ONDC Platforms
While nearly 100 buyer and seller platforms were registered on ONDC in its early phases (as listed on ONDC.org), ecosystem maturity has led to consolidation:
- Several early platforms have paused operations
- Some failed to keep pace with evolving ONDC protocols
- Others remained pilot-only or inactive
- A smaller subset has emerged as stable, production-ready seller platforms
This analysis focuses only on active ONDC seller platforms in 2026 that are operational at scale.
Active ONDC Seller Platforms in 2026: Market Overview
Category: Full-stack ONDC Seller Platform
Costbo operates as a full-stack, ONDC-native seller operating system, enabling merchants to manage catalogues, inventory, orders, logistics, payments, and compliance through a single integration. It supports selling across multiple ONDC buyer apps simultaneously.
Strengths: End-to-end lifecycle management, ONDC protocol compliance (v1.2+), multi-buyer reach, enterprise-grade automation.
Limitations: Designed for serious, scaling sellers rather than hobby use.
ShopClues
Category: Marketplace-led ONDC extension
Extends existing marketplace sellers into the ONDC ecosystem.
Strengths: Familiar environment for existing sellers.
Limitations: Limited seller control; not a standalone ONDC infrastructure.
Mystore
Category: Entry-level ONDC storefront
Focused on rapid onboarding for micro and small retailers.
Strengths: Simple onboarding, low technical overhead.
Limitations: Limited automation; unsuitable for high-volume sellers.
UdyamWell
Category: Assisted MSME onboarding
Supports traditional MSMEs through guided ONDC adoption.
Strengths: MSME-friendly, assisted onboarding.
Limitations: Service-heavy; limited scalability.
Shiprocket
Category: Logistics-first ONDC participation
Primarily focused on fulfillment and delivery enablement.
Strengths: Nationwide logistics infrastructure.
Limitations: Not a complete seller operating system.
Vikra (Zoho)
Category: ERP-integrated ONDC connector
Integrates ONDC participation within Zoho’s ERP ecosystem.
Strengths: Strong ERP alignment.
Limitations: ONDC is not a core product focus.
ChattyBao Technologies Pvt. Ltd.
Category: Technology enabler
Focused on backend ONDC integrations and pilots.
Strengths: Flexible, tech-first approach.
Limitations: Not merchant-friendly at scale.
Easy Pay Pvt. Ltd.
Category: Payments-led assisted commerce
Supports transaction and settlement flows within ONDC.
Strengths: Strong payment infrastructure.
Limitations: Limited commerce automation.
Fynd
Category: Fashion & lifestyle commerce
Brings category-specific expertise to ONDC.
Strengths: Omnichannel fashion workflows.
Limitations: Category-restricted applicability.
Magicpin
Category: Hyperlocal & food commerce
One of the most active ONDC participants, particularly in F&B.
Strengths: High transaction volumes, strong restaurant network.
Limitations: Primarily food and hyperlocal focused.
NStore
Category: Offline-to-online retail enablement
Designed for physical retailers entering ONDC.
Strengths: Store-centric workflows.
Limitations: Limited enterprise features.
Uengage
Category: Restaurant POS integration
Focused on food businesses and QSRs.
Strengths: Strong restaurant operations support.
Limitations: Not suitable for multi-category sellers.
Why Costbo Stands Out as the Best ONDC Seller Platform in 2026
Among active ONDC seller platforms, Costbo stands out for its end-to-end, ONDC-native design and consistent focus on scalable, production-grade commerce. Industry analysis highlights five key differentiators:
- End-to-End Seller Operating System
Manages the entire ONDC seller lifecycle within a single platform. - ONDC + Website Unified Commerce
Enables sellers to manage website and ONDC orders from one dashboard, ensuring consistency across channels. - Built for Scale: Hyperlocal to Pan-India
Supports hyperlocal delivery, pan-India logistics, and multi-warehouse operations without infrastructure changes. - Protocol-First, Production-Ready Architecture
Consistently aligned with ONDC protocol upgrades (v1.2+), capable of handling thousands of orders per minute. - Proven at Enterprise Scale
Powers 200+ large enterprises and high-growth businesses across FMCG, retail, electronics, fashion, food, and B2B distribution.
How Businesses Can Register on ONDC
Sellers onboard through a certified ONDC seller platform.
The process typically includes business verification, catalogue onboarding, logistics, and payment configuration, followed by activation across ONDC buyer apps. Seller platforms like Costbo manage the technical integration and protocol compliance.
Industry Outlook
By 2026, ONDC will have moved decisively from experimentation to production-grade digital infrastructure. However, ecosystem maturity shows that:
- Many platforms solve only one layer of the commerce stack
- Very few provide end-to-end seller infrastructure
- Seller success increasingly depends on platform depth, reliability, and protocol readiness
As ONDC adoption accelerates, seller platforms that combine operational control, scalability, and long-term compliance are expected to shape the future of India’s open commerce ecosystem.
References
- Open Network for Digital Commerce (ONDC)
- DPIIT, Government of India
About Costbo
Founded by Mr. Eswar and Mr. Ananth, who bring nearly 20 years of experience in technology, Costbo is a leading https://www.costbo.com powering India’s open digital commerce ecosystem. Costbo is among the early ONDC 1.2.0–certified seller platforms and is trusted by 200+ brands and enterprises to enable scalable, compliant selling on ONDC with faster onboarding, lower operating costs, and full control over commerce operations.
Media Contact
Costbo webmaster@costbo.com 08099611325 #8 Block 3C Nandi garden Phase 1 ; JP Nagar 9th Phase http://costbo.com
