Sydney, New South Wales Apr 1, 2022 (Issuewire.com) - BrandResQ is a full-service digital marketing company in Sydney offering impeccable services in every domain of digital marketing such as SEO, Social Media, Google Ads, eCommerce, Web development, and more.
Has influencer marketing got you interested? If so, you sure will do wonders in 2022!
Brands are increasingly depending on influencers to interact with new audiences as more creative, native-aligned platforms and places emerge, while the rising usage of Augmented reality technology and other innovations needs a familiarity with platforms that takes time and knowledge to leverage.
Influencers may help streamline this process, but with the help of a social media marketing agency Sydney, you must first understand your target market and the types of influencers they follow to get the most out of your influencer marketing endeavors.
TikTok is set to dominate in 2022
Influencers are outrageously leveraging TikTok for marketing their brands. The platform is leading the social space. It is an outcome of the fact that more than 85% of influencers claim that they are able to gain maximum engagement amidst the pandemic of all other social media networks. It will pave way for brands to reach newer, wider, and more engaging audiences with the help of these influencers.
The rise of micro-influencers in 2022
As brands tend to diversify their influencer collaborations and develop a rather ongoing association, micro and nano influencers are sure to be more relevant in 2022. The year is sure to be fruitful for both brands and influencers. Niche-driven influencers, for instance, make artists or food bloggers have so far driven outstanding engagement namely 3.86% on Instagram, 1.63% on YouTube, and a mind-blowing 17.96% on TikTok.
Valuable videos
Shrinking attention span is known to all. It is estimated that the attention span of millennials is 12 sec whereas that of Generation Z is a mere 8 sec. It implies that viewers want short but consumable content now. Reports suggest that TikTok users spend an average of 89 minutes watching short-form videos daily. Influencers releasing bite-size content will see a boost in 2022.
Influencers boosting eCommerce
Shop features on Instagram and TikTok’s association with Shopify are driven by the purpose to make in-app purchases simpler. Social commerce will remain in priority of the brand’s influencer marketing strategies in 2022. It enables consumers to find and buy the products on their preferred social networks.
New ways of monetization
Revenue streams are largely diversified by influencers now. They no longer depend on sponsored content therefore brands have to adapt to this change and revise their conventional influencer marketing strategy.
It is more advisable for Australian brands to get a reputable social media marketing company Sydney to take over the hassles of influencer marketing so that they can get maximum ROI.
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