Are you struggling to showcase your company’s new partnership? Publishing an official business statement as a press release can solve that. But writing a press release that promotes your brand while also showing the partnership’s true value can feel challenging.
The goal of this statement would be to capture attention and highlight what makes the collaboration unique. It must also provide enough detail to interest both the media and your audience. Including every angle in content must be hard for you if you are not a professional writer. Every professional writer benefits from knowing how to strike that balance. Publishing a well-crafted partnership press release not only builds credibility but also opens doors to stronger coverage and greater visibility. This is why it is extremely important to know how to announce your partnership news effectively. Here is how you can write a partnership announcement press release correctly.
What is a Partnership Press Release?
A partnership PR (Press Release) is used to announce or celebrate collaborations between companies or between a company and an individual. Its purpose is to explain the reason behind the partnership and outline shared goals. It further highlights the potential impact. Strong PR content also shows how the collaboration benefits customers and the whole industry, along with the brand involved. If you do it well, the press release can spark buzz and capture media interest. A well-crafted PR content will also improve your brand’s public relations and strengthen its visibility.
There are multiple opportunities to create a press release. It involves times when you are launching a joint product or beginning a long-term business relationship that positions both sides as leaders in the industry.
How Do you Write a Partnership PR?
If you are announcing partnership news or updates via a press release, your content will follow the typical PR format, rules, and regulations. However, there are some extra efforts you need to put into them. These specific tips will make your partnership announcements much better and more effective.
1. Include Both the Names and Logos in the Headline:
Your headline should include both partners’ names and logos. To get maximum attention, you can put the larger and more recognized company’s name first. If both companies are of equal size, you can lead with the one driving the partnership. Keep the headline under 100 characters to make sure you are providing clarity and impact to your readers. A concise headline sets the tone and captures the readers’ immediate attention. In addition to that, add a logo lockup in the header to give a visual representation of the collaboration and strengthen the brand recognition.
2. Clear Explanation of the Partnership:
You can start your content with an introduction of both companies and explaining the partnership clearly. Highlight what each side brings to the table and how they will collaborate. This will outline the specific goals and structure of the agreement. You need to keep the language simple and jargon-free. At the same time, you need to focus on sharing important details in a way that is easy for anyone to understand, regardless of their industry knowledge.
3. Reveal Impact:
Well-crafted partnership press releases highlight why the collaboration matters. So make sure your PR also showcases the benefits it brings to your industry or how it can create change. Will it solve any important challenges or set new standards in the industry? Explain the difference in your partnership will make, and you can easily capture the media attention. Here, use clear examples or future goals to illustrate the impact of this partnership on the industry. You can also show why the news is meaningful not only for your company but also for your audience.
4. Data and Quotes in the Content:
A partnership PR should always include quotes from leaders of both companies. You need to include quotes that share clear insights into the future goals of this partnership. Make sure the quotes follow AP style for accuracy. If you add data or statistics about market size, growth, or expected impact, it makes the story stronger. So, supplying journalists with credible details and ready-to-use material improves your chances of gaining media coverage. At the same time, it also shows the true value of this collaboration.
5. Include a CTA:
At the end, make sure your press release ends with a boilerplate for each partner and clear media contact details. This provides journalists and media editors with quick access to background information and a direct contact for any follow-up. You also need to include a call-to-action that directs readers to the next step, such as visiting a website or reaching out to a representative. Moreover, keep your contact details accurate and provide multiple options to connect with your media or public relations team.
Every press release has a different audience. While you are distributing your PR content, make sure that you are selecting the right target audience!!
