Press releases are widely used in every other industry, and their beneficial sides are not unknown. Different brands, businesses, and individuals utilize this written document to share announcements with the world while gaining more attention from the target audiences. Due to its high demand and usage in the market, there are plenty of professional agencies that offer PR services at an affordable price. However, just because it is affordable does not mean it will be effective too.
There are a few things you need to be cautious about when evaluating press release pricing, and that goes for both press release writing and distribution. Let’s take a better look at these determining factors and how to save money in this competitive market.
Pricing for Press Release Writing:
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Expertise of Writers
The price of a press release writing package is fairly dependent on the expertise of the PR writers, and for that reason, the agencies tend to charge more than a freelance writer. The professional PR agencies employ experienced press release writers who can craft the exact content that clients are looking for. In this case, not just a single writer but a group of experts handles your content, and that increases the value of the content or the service. It is absolutely worth it as experienced writers can offer you high-quality PRs that perform well after their distribution.
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Knowledge of Niche
You would want to craft an industry-oriented PR content that can easily create a buzz among the potential customers and your niche industry. Hiring an expert writer who has ample knowledge about your industry is more likely to charge you more for their specialization. When you hire someone who is not specialized, they are more likely to offer you generic content that does not appear to be attractive to the niche readers. Besides, they would also charge you more based on the complexity of the content.
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Diversified and Custom Packages
When an agency is offering you diversified packages with a custom option, the budget for the writing packages is more likely to go higher. For example, if you are seeking a PR with more word count than regular or making a bulk order with multiple PRs, it will definitely cost you more than a single PR. Therefore, the requirement for your order is also a factor here.
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Timely Delivery and Other Features
If the writer or the company is offering you timely delivery along with additional features of optimization, then they will charge you more. Prioritizing your work is also a factor that increases the price. It is important to check the features before you actually buy the package.
A Few Ways to Save Money
- Hire a freelance writer who will charge you less than the agencies do
- You can also write the PR content on your own to save it all
- Opt for the packages at the time of seasonal discounts
- Do not seek additional support
Pricing for Press Release Distribution:
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Distribution Network
A press release distribution network is mainly filled with reputable newssites and media platforms. When an agency has top-tier newssites and other platforms that are visited by a huge number of readers, they are going to charge more for the exposure. Similarly, if they are claiming to provide guaranteed placements, it will also increase the price of the package.
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Relation with Journalists
If the agency you hire has a good bond with the niche journalists, it can help you build strong media connections, and it will offer a positive boost to your brand’s popularity. The media contact for journalists is not easy to come by, and if the agency is providing you with that, then the package will cost more.
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Addition Features
The PR distribution packages are mostly comprised of additional features to make sure each campaign is successful and capable of providing fruitful results. These features mainly include SEO audit, mobile distribution, scheduled publishing, link and video embed, etc, many others. These features can increase the price of the PR distribution package.
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Analytical Reports
An agency that keeps 100% transparency with you and offers you a detailed analytical report at the end of the campaign is more likely to charge more than an agency that only offers false claims but does not provide any guaranteed results. It is the certainty that you are paying for.
A Few Ways to Save Money
- Pitch the niche journalists personally to get featured
- Share your PR content on social media platforms
- Buy the distribution package when a sale is ongoing
- Look for Free PR submission sites to send your PR
Final Thoughts
After analyzing the cost factors, it is evident that the press release cost is dependent on various factors, and it is not always possible for you to check on all these factors as a business owner. Instead of availing of free and ineffective services, go for the paid packages that are highly effective and offer guaranteed results.
