We reside in the age of digital media where everything revolves around visual images and content. The same theory implies when we think of enhancing our brand value or business. The social networks have intruded our lives so drastically and strongly, that everyone’s lips are embraced with the new dynamic visual medium. No matter what business you are into, a visual image of your logo or brand goes far beyond imagination to impact the lives of your customers. As more and more companies are now finding out the drastic results of pitching images and videos to any type of content, they have started rolling it under their sleeves for almost anything. Any multimedia file has an emotion attached to it and that is what drives any business to flourish.
As we know how effective press releases are to reveal any important news to the public and most importantly to the journalists, one must always include some kind of visual shots to attract their attention. Getting seen in this vast rushing world is a tad bit difficult and thus putting up videos and images in the news releases escalates your profile immensely. Read below to know, how and why they are fruitful.
Gain Attention:
The goal of any business is to reach the mass in order to expand their sales and revenue. Generating exposure for your brand or product holds immense importance in conveying your words to the customers. Humans are visual beings and easily get attracted to any multimedia inclusion that gives your brand a firsthand treatment. Advertisement is synonymous with releasing images and videos that are highly engaging and act as the perfect addition to your marketing efforts. When marketing through news releases, a high-quality photo will readily make your product stand out and increase your visibility.
Generate Credibility:
Any form of multimedia like photos and images is the most advisable way to out your word out. But to make sure that your brand or product generates the best of results, one must take into account the quality of the image or video. A single image speaks a thousand words and therefore chooses your data carefully such that it sends out the correct message in a compelling way. Depending on the purpose of your work, create the video or image strategically to seek your target audience’s attention.
Optimize The Photo:
Merely including a random photo or video won’t fit to make your news release better. Few things that play a major role in creating the perfect photo are caption, resolution, color, etc. A photo caption is what lets the audience understand your product so it must be meaningful and should exclude any ornamental language. To increase the engagement, follow a consistent resolution, and stick to colors that heighten the quality of the image. Cropping and resizing is a must to make sure that your image conveys the true story of your brand.
Choose Selectively:
When you are willing to share your logo keep the multimedia inclusion to the minimum and vice-versa. If not this then an over-cluttered display would do more harm than good. Stop and introspect what is the message that you would want to convey through your news release. For a press conference announcement, you can choose to repeat a client’s name in the backdrop that is not hindered by multiple images.
Video Influence:
With the world turning towards video marketing and video usage it is necessary to include one in your promotional methods to increase your client interaction. It has been well proven that any blogger or influencer chooses to convey their message through video shots as it not only delivers the message precisely but also gains the trust of the audience. When planning to go for news coverage, embedding videos certainly works successfully to gather a journalist’s attention. If unsure if your video editing skills, you can always consult a professional to put your best foot forward.
Increased Organic Visibility:
As per recent research, Google pays attention to those brands or profiles that are searched more and interacted with. Based on this feature, it ranks the product in the SERP. Those contents that have images and videos attached to them get more engagement as compared to other contents which helps them to receive an upper hand treatment from Google. Thereby as Google ranks those products on the top of the search page, visitors are automatically drawn to click on the first option in the search result.
Convenient and Memorable:
The new era people are always on the go and need something that matches up with their pace. A visual form of any news works efficiently to serve the purpose as it effectively delivers the content that would be staying the viewer's mind for long. It has been proved that human beings retain information better with visual examples. Thus by including good quality multimedia you help bring in more traffic and leads for future conversion.
