It goes without saying that a majority of consumers distrust the search results that are AI-generated, even though AI-powered tools are being utilized in every other industry. The situation is even worse when it comes to AI-generated marketing content. The online consumers have developed a sixth sense for AI-made content, and they are actively disengaging with such content.
This is a prime concern among the founders and marketers in modern days who are using AI-generated content on a large scale. It might feel like you are winning at the game, but you are definitely not when you are completely dependent on AI-powered tools. While AI can offer a large shift in productivity, the efficiency boost comes at a huge cost that people do not measure.
A recent research on the AI-based content shows that similar content can perform differently based on how users perceive it and believe whether the content is written by a human or generated by AI. When people find out that the content is generated by AI, consumers quickly lose interest as it is less trustworthy, less persuasive, and also less engaging. The content has not changed, but the perception of the content changes drastically based on the source.
Common AI Writing Patterns
In order to stop losing consumers and potential customers, the companies should focus on the repetitive AI-generation patterns and actively avoid them to make sure they appear as human-made. Since the internet is getting saturated with AI-generated content, human-generated content is bouncing back with trustworthiness and credibility that AI tools lack. Here are some of the common patterns that you should know.
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Jargon and Buzzwords
The frequent use of words like transformative, seamless, pivotal, empower and many other phrases that sound overly polished or vague to the content is a sign that the content is generated by AI. These buzzwords and jargon should be avoided as they lack clarity and a human touch.
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Metronome Rhythm
One of the biggest problems of AI-generated content is its robotic voice and the metronome rhythm, which appears to be instantly repulsive to human users. When sentences maintain an identical, balanced length in a paragraph without any naturally short or long variations like human speech, users can easily understand that it is generated by AI.
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The Rule of Three
Short punchy phrases, adjectives, or mechanically grouping lists into sets of three or a constant loop are signs of AI-writing that you cannot notice in human writing styles. It appears to be quite cliché, inorganic, and unattractive to the readers online.
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Stock Framing
In most cases, AI uses a general pattern where it starts writing with clichéd phrases like "In today's world" and then neatly wraps up everything without keeping any loose ends. This does not happen in the case of human writing, as it is different every time, and professional writers are more likely to update their content with each approach to writing.
So, How to Sound Like a Human?
It is quite unfortunate that humans need to learn to sound like humans again, as AI is saturating the market with robotic artificial intelligence. Start sharing real human stories that can easily connect with the audience on an emotional level. Also, embrace messiness as your raw thoughts can be more attractive than AI-generated content. Lastly, read your content loudly to understand whether it sounds robotic or not, and in this case, you can take help from others to get their feedback. AI should only be used for assistance, as human touch is absolutely necessary.
