Today’s digital landscape is highly competitive and a well-crafted press release can help to navigate through it with more brand visibility, credibility and popularity in the market. Whether launch a new service or product, or joining in a new partnership; a press release can help to make all kinds of music announcements with effectiveness which allows reaching out to the target audiences. However, the success of a press release campaign is highly dependent on its writing quality, and that is why professional help is a must in this case. If you are worried about the cost of press release writing service then you must know it varies based on various factors and can differ from one agency to another.
What is a Press Release Writing Service, and How Does it Work?
A press release writing service is usually offered by a professional PR writer or an agency with a professional team where the writers create high-quality and media-ready press release content in exchange of a nominal cost. With the help of a PR writing service, you can easily get your desired PR content that serves your PR distribution goals. While the writers may include different aspects of SEO, media reach and optimization in PR; writing stays at its core.
What is the Average Cost for Press Release Creation?
The average cost for press release writing services can range from $50 to $1000 or more based on various aspects like quality, additional services, service provider and many others. The dynamic range of cost makes it easier for business owners, brands and individuals to opt for writing services based on their budget requirements. Let’s take better look the types of PR writing services, ranked based on their average cost.
Types PR Writing Services (Price – Low to High)
- Budget-friendly Freelancer Services - This is a basic writing package that comes with the lowest price and limited benefits. It comes with limited revisions and it is often not optimized for the distribution needs. It is good for beginners and the first-time users of PR services.
- Mid-tier Services with Professional Writers - In this case, experienced writers will handle your content and offer the benefits of multiple revisions and SEO optimization. It is a perfect balance of standard pricing and high-quality writing skills.
- High-end Services from Boutique Agencies - The press releases are written with industry expertise to makes sure it resonates with the niche. It is also equipped with custom research and professional formatting which helps to gain maximum media attention after its distribution.
- Premium Services from Professional PR Agencies - The premium PR services are designed to provide maximum benefits to clients with proper strategy, interviews, distribution, media pitching and other attributes which turn them into premium services. They cost the highest but also offer great returns through impactful results.
Determining Factors of Press Release Writing Services
-
Experience and Expertise of the Writer
The expertise of press release writers plays a crucial role in pricing as their experience in the industry directly reflects through the content. When you are paying for a service, you obviously want an expert to handle it and the same goes for press release writing as well. When the writers are having a strong background in journalism or corporate communications; it can also help to improve the quality of the Pr and thus, makes it costlier. A freelance writer will charge you less due to their lack of professional experience and expertise in the market.
-
Complexity of the PR Topic
Every press release comes with a story and that PR story is what makes the business announcement successful. Simple announcements like a product launch will not cost you much but creating a PR on complicated topics like a scientific breakthrough can cost you more as it requires more research and interviews. Besides, an industry-oriented PR can cost you more than a generic PR as it is particularly written to pique interest among people and media from the niche industries.
-
Time-sensitivity of the Content
A PR is definitely a time-sensitive content, but not all order for PR creation comes with an urgent need. Sometimes business owners and brands want to make immediate releases and it offers a very less time for the writers to craft a proper content. Usually they have to prioritize it by keeping others waiting due to the urgency of the matter. In such cases, press release writing services can cost you more due your sharp deadline that offers very less time the professionals to their work.
-
Number and Intricacy of the Revisions
Every press release writing service comes with a fair opportunity for revision which the professionals are willing to do for 2-3 times for free. But you are constantly requesting multiple revisions and edits for the PR content, the package will cost you more due to their paid revisions that you requested. That is why it is highly important to check the content thoroughly and point out the edits altogether at a single time rather than popping up with some edits at intervals. Make sure to get it done by the first two edits.
-
Length and Number of the Press Releases
The ideal length of a press release is considered to somewhere around 300 to 350 words as it is concise and easy to read for all kinds of readers. If you are looking forward to lengthier press release with a larger wordcount, it will definitely cost you more. Similarly, if you are availing of multiple PRs or making bulk orders, the cost of PR generation will be higher. That is custom packages tend to cost more than the regular packages that are already provided.
-
Add-on Services
There are many press release agencies that provide plenty of add-on services along with their writing packages to make sure clients can find everything under a common shade. Starting from SEO optimization, keyword incorporation, multimedia addition to complete distribution; there can be many add-on features which increases the price for the package.
How to Reduce the Cost of Press Release Writing?
The best way to reduce the cost for press release writing would be to write the content all by your own where you do not need to hire any professional writers for the task. You can craft a press release content by following the easy tips given below,
-
An Attractive and Brief Headline
The first thing that reader will see and think about reading the whole press release is its title. Therefore, the title needs to be attractive and it should also share what the PR is all about. Make sure to add the keyword in the title as well and the ideal length for the headline should be not more than 70 characters with spaces.
-
Utilize 5Ws in the Introductory Paragraph
Use the 5Ws (where, when, what, why and who) to offer all the informative bits of the content on the introductory paragraph. This way, the readers will know about the PR story or the announcement even if they do not like to read the whole content and just want to see the introduction. This can offer a hook to keep the readers reading till the end of the content.
-
Offer a Compelling PR Story
Now comes the meatiest part of the content which is the body that shares the story in detail. Try to keep it neat and compelling along with supporting links and information and showcase its authenticity and establishes the story in the competitive landscape. The story must suggest solutions to some problem that users face. It helps to humanize the content.
-
End with CTA
CTA stands for call-to-action and you should definitely add CTA add the end of your press release content to keep the readers engaged with some kinds of easy actions such registering with email, visiting website, subscribing channel, etc. It helps to guide users and allows achieving the PR goals with efficiency.
-
Add Boilerplate and Media Contacts
The boilerplate shares brief information regarding the company, and it also highlights it legitimacy in the market. It is a small portion at the end that should be never forgotten by the PR writers. Also add the media contacts and website link so that users can easily visit the company website and check for themselves.
So, What is the Best Choice Here?
Even if you learn to write a press release content for your company, it is never going to be as effective as a press release that written by a professional writer with years of experience in the field. You might reduce the cost but writing your own, but you are also obstructing the results that you might get after distribution which means an unsuccessful press release campaign. Therefore, it is highly recommended to hire a professional PR agency for the press release writing needs. Hire an agency and see the change!
