Creating a brand positioning strategy that helps to stand out in the competitive market is quite a Herculean task. In this digital age, it has become quite easy to find substitute brands in a niche, as there are plenty of businesses emerging every day. It requires a fruitful strategy that can make your brand unforgettable to the online users who resonate with your brand.
The Reality of Brand Positioning:
According to a recent business review, companies can witness a 10 – 20% increase in revenue when they have a strong brand strategy. It is an evident effect that is noticeable in every industry due to the consistent branding approaches. Your brand identity is supposed to stay the same across every channel and media platform so that online users can easily find and recognize you. A lot of eLearning vendors are having a tough time differentiating themselves as almost every other industry is utilizing the same kind of keywords and catchphrases, such as "AI-powered," "engagement," "scalable," etc, to name some.
Brand positioning is considered to be one of the most important elements in today’s B2B landscape that is highly competitive. Modern business and brand owners are focusing on SaaS brand positioning, which can help to create a benchmark in the business landscape. A strong leadership strategy is required in this case that can drive growth, engagement, and opportunities. Strong brand positioning initiatives can also help to increase revenue with consistent growth in sales.
Effective Strategies for Brand Positioning:
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Customer Service
Focusing on customer service can be considered an effective strategy, as data reveals that 68% of customers are more likely to interact with a brand or a company that has a positive reputation in customer service. You should also study your competitors and find the loopholes where they are lacking. Also, find out how they handle their customers. This can help you gain a competitive edge in the market with a refined and active customer service that is always ready to help the clients.
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Convenience-based
You can also focus on convenience to create a strong brand strategy, as a lot of people dig for it. Besides, a convenient brand or website is more likely to attract more online users. Whether your platform comes with multiplatform support, unique integration capabilities, or accessibility features, it should always consider ease and convenience for the common mass.
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Price-based
This might not be the smartest brand positioning idea, but it can still work. Customers are more likely to buy things that are cheap and yet serve the purpose, and most brands tend to show their products as the cheapest in the market. This strategy can help to generate quick leads. However, growth and economic issues can occur in the long run.
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Quality-based
If you can provide an exceptional product quality under the name of your brand, it can be a great way to engage customers. Do not reduce the price of the products; rather, explain to the customers why your products are so valuable. You can also showcase if you are providing any specialized service that makes you stand out.
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Differentiation
Differentiation is also great in this case, as dynamic brands are providing offers that sound exactly the same, yet they are providing different products. You need to categorize your business and products to show people that you are providing something new and exciting.
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Social Media
Social media positioning seems to be the most effective idea that can resonate with the audience while embracing your unique brand voice. It can help to build trust and boost credibility with a consistent message and tone.
