Press releases are one of the ardent needs of the rising brands and businesses for gaining exposure in the niche. Fortunately, there are many professional agencies offering PR services for businesses around the world, and you can easily hire them. However, if you are looking for freebies, you can also find a free pr website. Anything that is available for free comes with the added attractiveness of zero expenditure, and that goes for free press release services as well. Let’s find out whether opting for a free PR site is good for your brand or not.
Advantages of a Free PR Website
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Absolutely Free of Cost
Free PR service is absolutely free and does not consist of any hidden costs. It is perfect for all kinds of brands, especially the emerging ones that have a tight budget and are unable to spend a large amount on marketing needs. A free PR website can offer distribution benefits without expenditure, which is perfect for startups, small-scale companies, and other riding businesses. Besides, a free PR distribution package can also be used for testing the water without spending money on the premium packages.
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Improves Brand Awareness
A free distribution package can offer a generic distribution campaign, which can provide exposure to the mass audience. While it might provide particular exposure in the niche, it makes sure to improve brand awareness in the competitive market, which helps to establish the business strongly and with a positive impression in the market. Its distribution can be utilized to showcase your business or brand as a leading expert in the market.
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Offers More Credibility
A press release is an officially distributed and accepted document that is best known for its data and authenticity. Not just online users, but the distribution campaign can also help to gain attention from relevant and niche journalists, which improves the chances of getting picked and republished. Free PR sites are equipped with a standard distribution network, which is not as powerful as the paid packages, but it can still help to gain more credibility from the market, and that improves the number of customers and sales of the company.
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Enhanced Online Visibility
Press release is one of the main ingredients of search engine optimization (SEO) and it is crafted with keywords, embedded links, multi-media images, and many other elements that makes it perfect for the purpose. Upon its distribution, it can help to bring more web traffic and online engagement to the brand’s official website. It also allows spreading a more digital footprint in the competitive market, and as a result, we can witness improved visibility. It means that online users can find your brand more easily on the internet.
Disadvantages of Free PR Websites
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Not as Effective as Paid Packages
It is certain that ‘you get what you pay for’ and free services can offer you anything, but you will have to be satisfied with what they offer. They can offer you nominal results and very little change, but since you are not paying anything, you have nothing to claim. The free PR distribution packages are never as effective as the paid packages since they do not have that huge and reputable distribution network with multiple new media platforms. Therefore, you might not find a huge amount of organic exposure with free packages, which can be easily gained with the paid packages.
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No Guarantee of Results
The free PR distribution packages do not claim to offer greatly fruitful results, as it is not possible to achieve with a simple and generic distribution campaign. They do not provide any guaranteed placement of popularity in the niche market. Therefore, initiating a free PR distribution campaign can also provide negative results or no results at all. There are no assurances of a guaranteed increase in sales, customers, or even the amount of traffic received.
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No Analytical Report
Most free PR websites are not likely to offer you a detailed analytical report since you are not paying for the service. A lot of free agencies tend to neglect some of the PRs since they receive requests for a lot of press releases every day. While a paid press release distribution package will provide you with a detailed analytical report for transparency and customer satisfaction, free PR sites can offer a generic result of the campaign. It does not offer assurance or guaranteed results, and therefore, the analytic report is a reflection of ownership or monitoring.
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Lack of Communication
The free PR website might not be invested in offering consultancy or guidance for the clients, with offers that provide no room for PR strategies or improving a campaign based on the metrics. It might not provide a 24*7 active customer support service that caters to your unique PR needs.
Concluding Thoughts
Considering the major advantages and disadvantages of a free PR website, it is safe to say that investing in paid packages is a more suitable choice as it can offer effective and long-lasting results. However, if you are short on budget, you can approach a free distribution campaign as well. Ultimately, it depends on how you are trying to strategize it.
