Press releases or PRs are one of the most powerful ways for enterprises to communicate and promote. The purpose of a press release is to get attention from not just the journalists but all of your target audiences. You might think distribution of PRs has become insignificant in today’s ever-evolving digital landscape. But the truth is, they are as important as they were before. With enough tailoring, press releases can generate publicity better than any other advertising method.
This is why brands still focus on PR distribution. However, they often ignore how it is written. One way to make sure your PR campaign is successful is by giving the writing as much importance as you give to distribution. If the crafting is not well done, journalists will not get a clear idea, creating discrepancies in your story. This all starts with having a clear understanding of the reasons to write a press release. Let’s get going and uncover the reasons.
Extended Audience Reach:
One of the major benefits of using a press release in your Public Relations campaign is that it can instantly increase your brand’s visibility. When media houses, journalists, blogs, or websites pick up the PR content, their audience becomes your audience too, increasing your reach. Even if the content does not go viral, it still increases the brand’s exposure. More and more people start to recognize the brand over time. For example, if a small business uses traditional marketing when launching a product, it may struggle to reach new audiences. However, when your PR is distributed through premium media outlets, people will give it more importance. The chances of getting attention from the general public and stakeholders increase, creating a snowball effect of awareness.
Credibility:
Press releases are often seen as a credible source of information in the industry. Since they are sent directly to the media from the company itself, the journalists or the media editors do not often verify and take the story as it is. When the media picks up your story, they lend their credibility to your brand. In addition to this, the general public, your customers, investors, and other stakeholders are most likely to trust a brand that appears regularly on premium news outlets. It signals that your company is professional and respectable. Since people are living in an "information-saturated world", they choose trustworthy sources over flashy advertisements. A press release is your way to do that.
SEO Benefits:
Using press releases as part of an SEO plan can boost a website’s ranking on search engines like Google. Many PR distribution services let businesses add targeted keywords, backlinks, and multimedia. These features help improve search visibility.
When a press release is published on a high-authority site, it creates backlinks that increase domain authority and support higher organic rankings. This can bring more steady traffic over time. PRs can also show up in Google News results, which gives brands extra exposure. The mix of strong keywords, credible backlinks, and trusted publication sources makes press releases a powerful tool for SEO. They help businesses build visibility and attract new audiences at the same time if you craft them properly. With a stronger SEO performance, your brand will be able to strengthen its online presence in both search results and news platforms.
Increased Website Traffic:
Apart from communication and promotion, press releases are a great tool to drive website traffic, too. As they include direct links to the blog posts, landing pages, or product pages, the brand can attract internet users who are already interested in their story. This works well when you are announcing a special promotion or offer through a press release. You will see a definite surge in visitors on your website. This is because potential customers visit the source to learn more about the discount or update. On the other hand, a well-optimized PR can drive website traffic after several months of its release! This all depends on how the PR content is written and how well it is optimized.
As mentioned above, the success of a press release does not depend only on how it is distributed. Distribution of PR is only half the battle. If you truly want your press release campaign to be successful, you need to craft it interestingly, too. If the story and writing are not attention-grabbing, journalists or bloggers will not bother to move ahead!
