Press release distribution is an ardent need for all kinds of businesses and brands, and to fulfill the PR goals, you would need to hire an authentic press release website. A PR website that is legitimate is supposed to offer you a wide media network, SEO tools, performance tracking, and many other benefits to make sure every distribution campaign is a successful one. Other than the campaign bundle and features, the website also needs to be user-friendly and non-spammy to make sure everyone can avail of the professional packages. Let’s find the key features of an authentic PR distribution website.
7 Features of a Press Release Distribution Website:
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Extensive Distribution Network
The distribution network plays a vital role in the PR goals, and that network needs to be authentic and credible in case of a legitimate website. The network must provide access to a broad range of media outlets and newswires that are reputable in the market, and getting featured on those platforms can help to gain more popularity in the niche industry. The website must provide you with a wide reach for your PR story with guaranteed placements and maximum media attention.
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SEO Optimization Tools
The website should also provide you access to SEO optimization tools, as search engine optimization is one of the prime purposes of press release distribution. It should also provide features for PR optimization on the platform through its dynamic packages so that the SEO practices are already a part of your distribution campaign. The PR platform should actively help you boost the rank of your website on the search engine result pages (SERP). Improving search rankings can offer enhanced visibility in the market.
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Options for Performance Tracking and Analytics
The company should also provide access to a professional dashboard to make sure you are able to track the performance of our press release distribution campaign in real-time. An authentic PR site is more likely to give you complete ownership and control over the press release, and they can also send you a detailed analytical report at the end of the campaign. The report offers more critical insights to help you improve your distribution campaign with more knowledge of your targeted audiences.
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Modern AI-powered PR Tools
It is an age of AI, and artificial intelligence is widely used in the PR industry. An industry that is still following the traditional method and process might not be able to provide you with the benefits of AI. That is why it is important that the agency has a set of AI tools that are meant to be used for press release distribution purposes. These tools can help to improve your campaign and the results drastically with more accurate data and insights.
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User-friendly Interface
The PR website you are looking at should not overwhelm you with too many options. It can be quite difficult for a beginner to figure out the nitty-gritty of the PR practices. That is why the PR website should be highly user-friendly for easy understanding for everyone. It should offer all of its PR distribution packages under a common shade so that clients or you can easily find what you are looking for. There should be a proper description of the packages and the company vision to understand how it can be helpful for you.
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Social Media and Influencer Marketing
The marketing trends in the dynamic industries are constantly evolving, and currently, social media and influencer marketing are the biggest parts of it. Since a press release also carries a lot of marketing value, an authentic service should also provide you with the options to target influencers effectively. The service should help you target based on specific social media platforms like Facebook, Instagram, X, etc, to help you generate maximum buzz among the potential users.
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Transparent and Affordable Pricing
Pricing is one of the biggest concerns for professional services, and an authentic press release service provider is well aware of that. The agency you hire must offer diversified packages with a fairly reasonable cost to make sure everyone can avail themselves of them. The website has been transparent with you about the cost for the packages without adding any hidden charges or additional costs for distribution. Even if they charge more, there should be a proper description of the benefits that you get by paying more than the standard market price.
Bottom Line
Focusing on the aforementioned key aspects can help you find an authentic PR website that can take care of all kinds of PR needs. Once you find such a PR website, it is recommended to keep long-term relations to secure additional discounts for customer loyalty.
