Artificial Intelligence is changing how small businesses get discovered online. Google’s AI overviews now bring new chances to the game. However, constant updates make it hard for owners to keep up. At the same time, organic visits are dropping while zero-click searches rise. This means fewer people are reaching websites directly. This also means that relying only on Google is no longer enough for businesses online.
If you have a small business and are looking to expand to increase your customer base, you need to stay visible and attract customers. Just organic search is not going to cut it anymore. Let's discover what you can do instead!
1. Blend SEO, GEO, and AEO Approaches Together
Traditional SEO with keywords and backlinks is still a must, but the game is shifting fast. Today, you need more than rankings. One of the ways is layering in AEO (answer engine optimization) and generative engine optimization. This way, your site can find its way into AI overviews and even platforms like ChatGPT or Claude. Start by crafting blog posts that teach, not just sell. You can also build FAQ sections that actually help and write with your audience in mind.
2. Use Reddit and Quora to Engage
A new study shows that Reddit and Quora are leading the way as the most cited domains in AI overviews. These platforms thrive on users asking and answering questions that are specific and often missing from other sources. For small businesses, this opens a powerful door. You can join conversations and share helpful answers there. It will help you build trust and credibility while showing real expertise. It will single-handedly increase your brand’s visibility as well as make it a part of the dialogue that people and search engines both recognize as worth amplifying.
3. Use Social Media to its Maximum Potential
Did you know that Instagram posts now appear in Google search results? Instagram now offers an excellent opportunity to get your content in front of more potential customers! This is why you need to give importance to social media and choose platforms that make the most sense for your business.
Consider these tactics to help reach and engage new customers:
- Provide value first. Before you hit publish, ask yourself if the post educates your audience in some way, entertains them, or inspires them to engage.
- Giveaways or competitions are a great way to reach and engage new audiences. You can partner up with another local business to cross-pollinate your reach.
- Partner with nano- and micro-influencers or local content creators. Their pre-built audiences are a great way to reach new people. However, their audiences and the content they create must align with your brand.
4. Podcast about your Small Business
Think about the podcasts your ideal customers already follow. Which ones cover topics tied to your industry? Pitch yourself as a guest and use the chance to share your story, insights, and expertise. It is a remarkable way to reach engaged listeners. After the episode airs, share it on your own channels to extend its impact and attract even more attention!
5. Personal Brand on LinkedIn
More and more companies are discovering the power of founder-led content. As a small business owner, you need to embrace LinkedIn as a way to build a personal brand and reach new audiences. So, make sure to optimize your profile so visitors understand exactly what you offer. You also need to show up consistently with content that focuses on providing value and sharing your thought leadership.
It is the need of the hour that you cannot rely on a single marketing avenue anymore! Mix and match to find out what works best for you!
