Ozark, Alabama Jun 7, 2026 (Issuewire.com) - Birthday Sugar, a luxury gift store and design firm headquartered in Ozark, Alabama (tounded by a Birmingham native), today announced a premium brand partnership with a major fashion bureau, securing a 3-city tour at New York Fashion Week, Paris Fashion Week, and Los Angeles Fashion Week beginning in September 2026.
Under the campaign The Gifted Edit: Where the Gift Store Experience Meets the Runway, Birthday Sugar will serve as the official luxury gifting partner for the fashion week series, bringing its curated selections and experiential retail approach to the world's most influential fashion capitals.
"Being born and raised in Birmingham, I've always had a deep connection to style, culture, and entrepreneurship," says Angela Roberts, founder of Birthday Sugar. "This is a milestone moment. We're creating a gift store experience styled like fashion, and being part of these fashion weeks allows us to bring that experience to a global audience."
Birthday Sugar has built a loyal following that includes notable celebrity clients, many of whom discovered the brand through word-of-mouth and personalized service. The brand is honored to be trusted by influential figures in entertainment, fashion, and culture for their most meaningful gifts.
The tour will feature three distinct city experiences:
- New York: The Urban Edit
- Paris: The Couture Edit
- Los Angeles: The Glam Edit
Exclusive tour collections and VIP experiences will be announced at each city.
About Birthday Sugar
Birthday Sugar is a luxury gift store, design firm, and event space headquartered in Ozark, Alabama.
FOR RELEASE 06.04.2026
Luxury Event Group Inc.
Luxuryeventgroupinc@gmail.com
1880 South Union Ave
Ozark, Alabama, 36352
Birthdaysugar.com
@Birthdaysugar
Media Contact
Birthday Sugar luxuryeventgroupinc@gmail.com http://Birthdaysugar.com
