Los Angeles, California Apr 18, 2025 (Issuewire.com) - Bacancy, a worldwide leader in agile software development and digital transformation, has created an effective in-house Marketing Campaign Management Software specifically designed for its own internal digital marketing team.
This project reflects Bacancy's dedication to innovation by minimizing the use of third-party campaign tools and aggregating all marketing data into a secure and centralized space. Earlier, marketing teams were dealing with disparate platforms and spreadsheets to handle SEO and paid marketing campaigns. That frequently led to confusing workflows, a lack of transparency, and poor decision-making. That’s why Bacancy’s expert decided to build a marketing campaign management software for their in-house digital marketing team.
The marketing campaign management software is a centralized platform for digital campaign planning, execution, and measurement. It has native functionalities such as automation of tasks, real-time dashboards, and advanced tracking features that enable efficient processes and enhanced team collaboration.
As a software development company that believes in building solutions with real impact, Bacancy has developed this software to empower its own teams as effectively as it empowers clients through custom software. Following are some notable features of Bacancy’s inhouse marketing campaign management software:
For SEO Team:
- Daily keyword rank updates
- Backlink creation management
- Categorization of link types to track SEO health
- Real-time visibility into SEO performance at the campaign level
For Paid Marketing Team:
- Detailed spend breakdown at campaign, ad set, ad group, and geography levels
- Clear visibility into top-performing campaigns driving the most leads
- ROI measurement by channel with accurate campaign-level attribution
- Clear performance insights to inform smarter budget allocation
By handling sensitive SEO and Paid marketing information in-house, the platform raises data security and provides Bacancy with more control over its marketing performance. The software not only removes dependency on third-party platforms but also offers greater insights that result in more informed decisions.
“I’ve always believed that great marketing decisions come from complete visibility and trust in your data. That’s why I always wanted a platform that not only streamlines our campaigns but also enables our team to manage and analyze data more effectively and empowers us to think bigger, move faster, and make data-driven decisions. But we couldn’t trust third-party tools to handle our sensitive data. That’s why we decided to build our own marketing campaign management software. It has automated repetitive tasks, boosted overall productivity, and allowed me to track every detail with just a few clicks. We’re now planning to take it to the next level by adding more advanced features.”- Kush Patel, Digital Marketing Manager at Bacancy.
Currently this software is in the phase of internal deployment. This marketing campaign management software represents a significant milestone for Bacancy's path to operational excellence and future innovation.
About Company
Bacancy is a well-known technology solution provider with 12 years of experience. It's known for delivering high-end software development, consulting, and maintenance services. It has skilled software developers to provide customized software development services to businesses of all sizes, from startups to big corporate giants. Embracing the latest technologies, Bacancy is committed to driving digital transformation across diverse industries.
Contact Details
Mr. Kush Patel
connect@bacancy.com
Media Contact
Bacancy conntect@bacancy.com https://www.bacancytechnology.com/
