Denver, Colorado Sep 19, 2022 (Issuewire.com) - Bella Virtu Organic Skincare announced today it had been acquired by serial entrepreneur Krystal Covington, making it the latest Black-owned beauty brand and Woman owned skincare line in the U.S. “Finding the right products for my dry skin has been a central theme of my years in Colorado, Covington explained. I’ve tried it all, and oil-based serums were the solution for me.”
Covington says this experience jump-started a nearly decade-long skincare education and helped her discover the essential oils her skin needs. Now, with her acquisition of Bella Virtu Organic Skincare, the company is renewing its focus on helping women over 30 and women in dry climates find oil-rich facial serums, nutrient-rich cleansers, and skincare for winter.
Focusing on a niche product mix, the company provides a short list of effective skincare products made with organic ingredients. Produced in small batches here in the United States, Bella Virtu Organics has become a trusted brand for thousands.
About Bella Virtu Organic Skincare’s New CEO, Krystal Covington
Krystal Covington brings more than two decades of retail and marketing experience to Bella Virtu Organic Skincare.
“My experience in retail began with roles as a teen at the Gap,” Covington says. “[Then], I ran a successful eBay store in college selling lace wigs. My last corporate role was as a publicist for a retail grocer called Natural Grocers.”
Founder of Women of Denver, Covington acquired the woman-owned skincare line this fall. She resides in Denver, CO, where she runs her own integrated marketing firm.
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