Singapore, Singapore Jan 20, 2026 (Issuewire.com) - Long Long Tales 龙龙故事 is a bilingual YouTube channel for children under 10, launching just in time for the Chinese New Year. The series blends cinematic animation with emotional awareness and cultural pride, inviting families worldwide to explore Chinese traditions together. With the Chinese New Year just one month away, the launch is timely and culturally important.
"With most Chinese cultural content online either heavily focused on vocabulary, overly long episodes, or created for audiences in only one language, I couldn't find something that felt joyful, meaningful, and truly understandable for Chinese diaspora families like mine," says Jen Loong‑Goodwin, founder of LifeLoong Therapy. "So I built the channel I wished existed, where culture and feelings meet in stories kids can love about their culture. This is for my son and for every Chinese family raising kids across languages and worlds."
Filling the cultural gap with high-quality animations that:
- Introduce key Chinese cultural concepts (holidays, foods, traditions, legends, and historical figures)
- Release in separate Mandarin and English narrated and captioned versions without overloading
- Are designed to spark family conversations around identity and tradition
Created by a therapist mum and a global storyteller
The series is curated by Singapore-based Jen Loong-Goodwin, a therapist trained in intergenerational trauma, a finance professional by day, and a Chinese-Canadian mum raising a mixed-race toddler in Singapore.
"I couldn't find anything that was both emotionally mindful and culturally rich. I built it myself for my son, Zaki Kai, and for every Chinese family raising kids across languages and worlds.
Both Jen and her son Zaki Kai share the Chinese surname "Loong," or 龙 (dragon), which inspires the channel's name and spirit of curiosity, courage, and cultural connection.
Learn more: https://www.lifeloongtherapy.com
Themes the channel will explore:
- Legends Have It(中国神话宝库)
- Tastes & Traditions(美食与习俗)
- Family & Feelings(家庭与情绪)
- Festivals Fun(传统节日知多少)
- Book Read‑alongs(绘本共读)
- Animated Idioms (成语故事动画)
What's live now (Feb 2026):
In time for the Year of the Horse, episodes live include:
- Why is 2026 the Year of the Horse?
- 15 Days of Chinese New Year
- What's Inside a Red Packet? (The Legend of Sui)
- How Different Tribes Celebrate Lunar New Year
- Chinese Book Read-alongs
Watch on YouTube: https://www.youtube.com/@longlongtales
Curator's Instagram: @loongstoryshort | @lifeloongtherapy
Full media kit: https://drive.google.com/drive/folders/1410QijsvX6PxlQAHd8eJp0AJVwjFA5dw?usp=sharing
Media Contact
Lifeloong Therapy hello@lifeloongtherapy.com http://www.lifeloongtherapy.com
