Mumbai, Maharashtra Apr 10, 2019 (Issuewire.com) - Vikrant Tamhane, a Foodie, Entrepreneur and the founder of Brew My Idea, a digital marketing agency in Mumbai is a strong influencer in Instagram and famous Instagram food blogger and goes by the handle vikrant.tamhane. Sharing his creative ideas and thoughts, Vikrant has managed to attract more than 18K followers in a short period. Brew my Idea is a social media agency in Mumbai, founded by Vikrant Tamhane that offers qualitative social media marketing, content writing SEO optimization and various other services to help small and medium companies to take their business to the next level.
Strategic Influencer Marketing
Vikrant firmly believes that Influencer Marketing has reached the next level, but businesses are yet to accept the fact and keep shelling their money on influencer marketing without giving a fair share of understanding of the game. He states that small business and brands need to come up with a proper strategy and plan before choosing an influencer. They need to do a lot of homework on choosing the best influencer who would help them sell their product rather than seeing only the number of followers they have. Rather than investing in one big influencer, why not try out 3-5 small influencers and market your brand.
Times are over when brands can merely start their business and rely upon influencers to reach a global audience overnight and take their business to the next level. Even though influencer marketing is the key to success to any business, the strategy adopted a couple of years before may not work the same today.
People are still inclined to review products before they buy or look to a trusted recommendation source like their friends, relatives or a celebrity. That is the reason you still brands spending massive money on favorite stars to endorse their brand. But small businesses cannot afford TV ads and commercials but can rely on big Instagram influencers to market their products.
It is essential for businesses to formulate a coordinated and integrated strategy as any influencer marketing without a proper plan and execution can affect your brand equity in a big way. Hence businesses needed to get the approach right in the early stages itself to reap the benefits of influencer marketing.
Consumers of today have become matured and so as the social media channels, and hence marketers need to focus on a clear-cut marketing strategy and integrating this influencer marketing cleverly into their overall marketing plan.
Timing is the Key
You can’t just rely on influencer marketing to give you success, but to launch various marketing campaigns across multiple channels. And use your chosen influencer to echo your sentiments and help you build trust and relationship with your consumers. It is highly critical to plan on the timing of when your social media campaigns are launched and when the influencer marketing is on etc. Timing is the key here as you cannot have your influencers talk about your products without any supporting material like other social media campaigns.
With these kinds of supporting points, your influencer can be able to vouch for your brand easily, and customers will also be able to easily relate to the product or brand based on these recommendations provided. Customers do know that everything is marketing, but they do appreciate marketing campaigns that are reliable and trusted. So once you gain the trust of the customers, then it is effortless to convert them into your loyal customers and leave the rest of the marketing to them as they will take care of marketing your brands to their friends and families.
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