Amsterdam, Netherlands Jun 14, 2019 (Issuewire.com) - You have six days left to participate in the Slow Fashion Season. CollAction's global campaign in which people pledge not to buy any new clothes. This is the second year running for the campaign. Last year 2625 people signed up. This year, the target has increased to 10,000 people. At the time of this release, the campaign is counting 8000 participants. The people taking part form a very diverse crowd with everyone from your average Joe in Amsterdam to Bollywood superstars like Evelyn Sharma.
The campaign aims to inspire collective action and create awareness on the environmental and social impact of (fast) fashion. The industry is responsible for enormous amounts of water consumption, water pollution, waste, negative social impact, and global greenhouse emissions. According to a report by Global Fashion Agenda (2017), the amount of water the fashion industry consumes each year could fill 32 million Olympic size swimming pools. According to Environmental Impact of the Global Apparel and Footwear Industries by Quantis (2018), it accounts for 8% of global greenhouse emissions
If the target of 10.000 people it’s estimated over 300 million liters of water will be saved and more than 1 million kg of CO2 emissions will be prevented. Beyond that, CollAction.org, the organization behind the campaign, hopes it will initiate ripples of collective behavioral change and give a clear signal to the fast fashion industry and governments.
Ron van den Akker, co-founder and CEO of CollAction says:
‘’We want to make people aware that there are other solutions - that another lifestyle, or way of consuming is possible. And that doing the right thing doesn’t have to be boring or painful - it can be fun and creative, especially when supported by our growing community of CollActivists. We can wait for governments, the industry, or other people to act. Or we can set an example with our actions, together.”
Chiara, one of the last year participants was very enthusiastic: “I think the point of the exercise is to help us understand that you don't really need to buy anything new. There are so many lovely things out there to find: clothing, shoes, accessories, handbags etc. that are not using up the world's resources because they have been used before.”
Are you willing to take the pledge? Sign up here: www.slowfashionseason.org.
About CollAction
CollAction.org is the first official crowdacting platform in the world and offers a new solution to collective action problems. Introduced by CollAction, crowdacting means: “taking action collectively and conditionally with the purpose of achieving positive impact on the world and its inhabitants”. We (almost) all contribute to these challenges in some way but hardly solve them as individuals - think for example of climate change, traffic jams, plastic pollution. With crowdacting, people commit to taking actions with a group. When the predetermined target of a number of people is reached, the group acts. The concept is very similar to crowdfunding, but people commit to actions, instead of money. CollAction is a nonprofit registered in the Netherlands and entirely run by volunteers.
Media Contact
Collaction Collactionteam@gmail.com +31613517804 http://slowfashionseason.org
